…… Engaging stories and video content continue to win hearts
By EPN Reporter
MBABANE – The digital wave of positivity is sweeping across the Kingdom of Eswatini as Eswatini Positive News continues to soar with phenomenal engagement and audience growth on its online platforms.
According to the latest insights covering the 28-day period from March 25 to April 21, 2025, the publication has reached 4.66 million views, marking an impressive 11.4% increase from the previous month.
But the numbers don’t stop there. Engagement has topped 485 801 interactions, a solid 0.7% rise, reflecting that not only are people watching — they’re interacting, reacting, and connecting with the stories that matter most.
Videos Lead the Positivity Parade
It’s clear that Eswatini Positive News has struck a chord through its vibrant video storytelling. A staggering 88% of new followers were attributed to video content alone, with video driving 45.4% of all engagements and 30.5% of all views. These findings show that visual storytelling continues to be a powerful tool in spreading hope and inspiration.
Top-performing content during this period includes heartfelt community stories and inspiring individuals captured through both video and multi-photo formats. The most viewed post amassed an impressive 52.2K views, followed by another standout with 43K views.
Audience Growth: Powered by Positivity
The audience has not just engaged — it has grown. Eswatini Positive News welcomed 6 096 new followers, bringing the total to 62 561, a 10.7% increase. The split is nearly even between followers and non-followers, a sign that the publication’s positive energy is reaching fresh audiences daily.
Interaction Breakdown
With 82 959 interactions in total, videos again take the lead, generating 36 000 interactions, followed by multi-photo posts at 14 000 and link clicks at 11 000. Notably, even single-photo stories are making their mark with 8 600 interactions.
Balanced and Growing Audience
The follower base remains balanced and inclusive, with 46.7% women and 53.3% men, demonstrating that positive news resonates across genders.
A Bright Future Ahead
These numbers are more than just statistics — they are a reflection of the hunger for good news and the power of positivity in action. Eswatini Positive News remains committed to showcasing uplifting stories, championing community heroes, and celebrating progress across the Kingdom.
As the platform continues to evolve, one thing remains clear: positivity is not only powerful — it’s contagious.
