By EPN Reporter
MBABANE – Eswatini Positive News is celebrating a phenomenal digital milestone after clocking over 5.5 million views in just 28 days, reflecting a remarkable 25% growth from the previous period. These latest statistics, captured from April 15 to May 12, are a testament to the publication’s ever-growing influence as the nation’s leading source of uplifting and impactful stories.
Not only did views surge, but engagement levels also rose by 8.3%, reaching over half a million interactions. These numbers show that readers are not just seeing the content—they’re actively responding to it.
A closer look into the demographics reveals that the audience is largely composed of young adults aged 25–34 (35.3%), followed closely by the 35–44 age bracket (24.8%), showing strong relevance across key productive age groups. Men make up 58.9% of the audience, while women account for 41.1%.
“Content that inspires, uplifts, and informs continues to attract people, especially in Eswatini, where good news is a refreshing change. We’re proud that more than half our audience—57.5%—is local,” said EPN Director Mbongeni Ndlela.
Even more impressive is the publication’s rapid follower growth, adding over 13 000 new followers in just one month—a 22.1% increase. This brings the total follower count to 74 038 and counting. A staggering 95.8% of these followers were gained through video content, emphasizing the strong connection between visual storytelling and audience growth.
The dashboard also shows that photos have risen by 21% in performance, proving that visual appeal plays a key role in engagement.
As EPN continues to grow, it remains committed to its core mission: spreading positivity, celebrating local heroes, and promoting national development through solution-driven journalism.
