… a chance to showcase your products and services to over 70 000 visitors
BY OWN CORRESPONDENT
MBABANE– If you want your products and services to reach more than 70,000 exhibition visitors, then secure your place at the Eswatini International Trade Fair (EITF) 2026 today, as exhibitor applications close on 25 June 2026.
Hosted by the Eswatini Investment Promotion Authority (EIPA) under the Ministry of Commerce, Industry and Trade, EITF remains the country’s premier platform for trade promotion, business networking, investment attraction and market access.
The exhibition application reminder follows the official launch of EITF 2026 in May 2026. Applications for exhibition space opened on 25 March 2026 and will officially close on 25 June 2026, with successful applicants having until 25 July 2026 to complete stall payments.
As always, EITF applies the first-come, first-served rule on the application process. This is to ensure that those who will pay early will get a stand allocation. This year’s Trade Fair will be held under the theme “Unlocking Green Economy Opportunities for Sustainable Trade Promotion”, highlighting the growing importance of sustainability, innovation and environmentally responsible business practices in modern trade. The 58th EITF will run from August 28 to September 6, 2026,
The theme reflects emerging opportunities across a range of sectors, including green financing, sustainable agriculture, renewable energy solutions, recycling and upcycling initiatives, waste management, climate-conscious production systems and environmentally responsible value chains.
As global markets increasingly prioritise sustainability, EITF 2026 will provide exhibitors with an opportunity to showcase products, services and innovations that align with Environmental, Social and Governance principles while strengthening their visibility in local and regional markets.
EITF Spokesperson, Siphesihle Nkhabindze said that EITF 2026 is guided by a vision of accessibility and growth, with particular emphasis on increasing private-sector participation, especially among Micro, Small and Medium Enterprises. Exhibitions are also open to Government and Non-Government Organisations (NGOs) as well as foreign exhibitors.
“We wish to once again warmly invite businesses and organisations to apply for exhibition stands as the deadline is now nearing. We are looking forward to their participation, and we are available to support them in the application processes,” he says.
He said stand rates for this year’s exhibition have been maintained at the same levels as last year to ensure that cost does not become a barrier to participation and to encourage broader inclusion of businesses from across the economy.
Nkhabindze urged everyone to take advantage of the platform, noting that EITF continues to provide unmatched opportunities for exhibitors to showNcase products and services, engage directly with customers and establish new commercial relationships.
With exhibition space filling up and the deadline fast approaching, businesses are encouraged to submit their applications as soon as possible to avoid missing out on one of Eswatini’s biggest annual exhibition events.
HOW TO APPLY ONLINE
Apply online through the EITF App available on the Google Play Store or your browser in only a few simple steps.
1. Download the EITF App by visiting the Google Play Store or visiting https://bit.ly/eitfweb to use the App in your browser.
2. Register as a user by selecting ” Register ” and completing the form.
3. Sign-in by selecting the “sign-in” button on your screen and entering your chosen username and password.
4. Select sign in and wait for a one-time pin, which will be sent to the number you entered during registration.
5. To apply for an exhibition stand or vendor stall, select the exhibitors icon at the bottom left of your screen.
6. Select ‘Apply’.
7. Select ‘New Application’.
8. Follow the prompts from steps 1 to 5.
9. Need extra help? WhatsApp only: +268 79500050.
Applications close on 25 June 2026. Payment deadline is 25 July 2026.
FIVE WAYS TO UNLOCK VALUE AT EITF 2026
• Reach more than 70,000 potential customers. EITF attracted over 70,000 visitors during the 2025 edition, offering exhibitors unmatched brand visibility and market exposure.
• Unchanged Exhibition Rates – Benefit from affordable exhibition rates, with stand prices remaining unchanged from last year to encourage wider participation.
• Unlock growth opportunities through networking, partnerships, sales generation, market expansion and direct engagement with thousands of prospective customers.
• Theme aligns with sustainability – Position your business within the growing green economy and demonstrate your commitment to sustainability, innovation and responsible business practices.
• Wide Local and International Audience – Showcase your products and services to consumers, investors, distributors, government institutions and potential business partners from across the region.
(Courtesy Pic)
