By Sibusisekile Ndlangamandla
MANZINI – Jenny Internet has strengthened its commitment to supporting digital connectivity and business growth in Eswatini through a E570 000 sponsorship for free Wi-Fi at the Eswatini International Trade Fair (EITF) 2026.
The partnership marks the third consecutive year that Jenny Internet has returned as the official Wi-Fi sponsor of the Trade Fair, with the company providing internet connectivity throughout the nine-day event at the Mavuso Trade and Exhibition Centre.
Speaking during the official launch of the partnership, Jenny Internet representative Nkosinathi Dlamini said the sponsorship was about more than providing internet access. “For us, this sponsorship is about more than simply providing Wi-Fi. It is about connecting people to opportunities,” Dlamini said.
He said the reliable internet connection would allow exhibitors and visitors to remain connected with customers, access digital platforms, process online transactions, communicate with teams and promote their businesses on social media.
Dlamini said the connectivity would also allow exhibitors to extend their reach beyond the physical exhibition space by showcasing their products and services online. For visitors, he said, the free Wi-Fi would make it easier to share their Trade Fair experiences, discover businesses, engage with brands and access information while at the event.
Eswatini Investment Promotion Authority (EIPA) CEO Sibane Mngomezulu expressed gratitude to Jenny Internet for its continued support of the Trade Fair. Mngomezulu said the E570000 sponsorship demonstrated Jenny Internet’s commitment to trade, business development and digital innovation in Eswatini.
He said the free connectivity would benefit exhibitors, visitors, service providers, artisans, food vendors and other small businesses participating in the nine-day event. exhibitors will be able to conduct digital transactions, operate online point-of-sale systems, communicate with clients and suppliers, and conduct virtual product demonstrations.
EIPA will further use the connectivity to conduct a digital visitor survey during the Trade Fair. Visitors will be encouraged to scan QR codes placed around the venue and complete a short survey on their experiences, product feedback, booth engagements and overall satisfaction.
The partnership reinforces the growing role of digital connectivity in promoting businesses, improving customer engagement and creating greater economic opportunities through the Trade Fair.
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