BY BANELE MAGONGO
MBABANE – Eswatini Investments Promotion Authority (EIPA) will be hosting Eswatini Consumer Choice Business Seminar and Awards during the Eswatini International Trade Fair 2024.
EIPA has entered into a partnership with a company known as Peculiar People Agency (PPA) to make this happen. This was confirmed by EIPA Executive Manager: Trade Promotion Sibusiso Mnisi and he further stated that the event will be held on September 6, 2024 as one of the Business Seminars sponsored by FNB Eswatini.
“The ultimate objective of the Eswatini Consumer Choice and Buy Local Seminar is to promote the buying of local products, which will advance job creation opportunities in real time and enable our local SME to thrive. We are also very happy that the concept is consumer centric and we encourage stakeholders to partner with A Peculiar People” he said.
A Peculiar People is a creative agency that curates events which are aimed at creatively bridging the gap between consumers and local products.
It is stated that the aim is to celebrate local business excellence and influencing customers to buy local products. A Peculiar People will produce and manage the consumer choice event segment of the EITF.
The nomination process will the led by the consumer, who will put forward the brands that they believe deserve recognition. Being recognised by consumers will validate the efforts of the entrepreneurs behind local products, endorse quality of the nominated products and encourage customer service excellence within the local sector.
According to information gathered by this publication the nomination criteria will be restricted to local products that are, made in Eswatini, traceable and with a Distinct Brand Identity, Legally Registered & Trading, Small to Medium Enterprise, Private Sector Owned, and Eco Friendly. For this inaugural event eligible for nomination will be products that fall within the following thresholds:
- Food (Dairy, Sauces, Meat Products, Grain Products, Processed Fruit & Vegetables)
- Décor
- Lifestyle
- Fashion & Apparel
- Beauty & Cosmetics
- Beverage (Coffee, Alcohol, Soft drinks, Fruit Juice, Tea, Water)
- Hospitality (Accommodation, Entertainment, Restaurant)
- Crafts
- Art (Music, Paintings, Sculptures, Photographs, New Media)
It is stated that local products that fall under the same category will not necessarily compete with each other. Meaning that they can have more than one product under the same category receiving Symbol of Excellence 2024 Badge. Nomination of local products by consumers open from the 15th July 2024 until 15th August 2024 and consumers are encouraged to send their preferred local brands to the peculiar people’s person at the following contact details:
Contact Details
Email: hello@apeculiarpeople.africa
WhatsApp only: +268 7991 1155
