By Temavungandze Masilela
MBABANE – In a remarkable surge of digital influence, Eswatini Positive News (EPN) has achieved an extraordinary 7.7 million views between May 25 and June 21, marking a 78.9% increase from the previous period.
This milestone reflects a powerful affirmation of the nation’s hunger for positive, inspiring, and uplifting content.
Positivity That Engages the Nation
More than just passive viewing, EPN recorded 863 273 engagements, likes, shares, comments, and saves, a massive 106% jump in audience interaction. This shows not only growing reach but meaningful connection.
· 3-second video views: 1.7 million
· 1-minute video views: 204 963
· Reel views: 15 674
· Best-performing content: Photos, up 103% this week
Trusted by Non-Followers and Followers Alike
A notable 61% of views came from non-followers, showing that EPN’s reach is extending well beyond its base. Videos were the top-performing media type, making up 39.5% of discovery and 56% of engagement. The bulk of new followers, a healthy 92.2%, joined EPN via video content.
EPN now proudly stands at 90 080 total followers, with 13 506 new followers added in just 28 days — a 17% growth rate.
Young, Engaged, and Local
The platform’s top fans are:
· Age group 25–34 (36%)
· 61% men, 40% women
· Top locations: Eswatini (53.5%), South Africa (20.4%), Nigeria, and Zambia
The Takeaway
From the humble heart of Eswatini to the screens of thousands across Southern Africa, EPN is not just reporting positive news — it’s becoming the heartbeat of positivity itself.
This exponential growth is a clear reminder that when media chooses hope over hype, the world pays attention. At Eswatini Positive News, we will continue to celebrate progress, uplift voices, and shine the spotlight on the good happening every day.
EPN is not just growing, it’s thriving. Together, we’re proving that positivity is powerful. ✨
