…..Publication’s Facebook performance grows by 25%
BY Phesheya Kunene
MBABANE – Driven by the vision of disseminating positive news in Eswatini, this publication has reached 2. 1 million people on Facebook in the last 28 days.
According to professional dashboard insights shared by Facebook, Eswatini Positive News (EPN) had 2 065 317 views of stories posted from November 14, 2024, to December 8, 2024. This shows a performance growth of 25 per cent compared to previous months. The insights further reflect that EPN had 894 983 views of stories in the last 14 days, while 438 614 people read our stories in the previous seven days.
It is also reflected that 557,844 people viewed our 3-second to 1-minute Facebook videos in the last 28 days. This shows a performance growth of 107 per cent compared to previous months. The statistics also reflect that this publication gained 890 followers on Facebook in the last 28 days, which is a 14 per cent growth. About 174.9 people engaged with this publication in the previous 28 days.
It is worth mentioning that these statistics exclude other platforms such as Twitter, Instagram, YouTube, and the company Website. In fact, the company’s social media statistics have reflected a cumulative reach of 7.2 million. According to Buzz Sumo, EPN has continued to be a top domain, with the highest mention of Eswatini.
EPN Director Mbongeni Ndlela said the growth should be attributed to the team’s tireless efforts to gather, research and compile the right information or articles for readers.
“We are also grateful to the readers who continue to trust us as we push to bring all the positive things happening in Eswatini. Change of mindset is one of the goals we are pushing to achieve,” he said.
