By Dennis Charnley
MBABANE – Eswatini Positive News has once again proven the strength of uplifting storytelling, recording an extraordinary 15.2 million views between August 31 and September 27. This marks a 135% increase from the previous 28-day period, a growth that reflects the publication’s rising influence across borders.
Engagement at an All-Time High
The platform achieved 1.5 million engagements, a remarkable 185% jump. The data shows that photos are driving the highest interaction, performing 157% better than other formats in the last seven days. With 33.7% of interactions coming from photo posts, followed by videos (25.7%), audiences are increasingly connecting with Eswatini’s visual storytelling approach.
Growing a Loyal Community
The publication’s community is thriving, with total followers rising to 108,523, an 11% growth in less than a month. Net new followers totaled 10,490, with videos leading in conversions (40%), followed by posts (35.1%) and reels (24.9%).
A Young, Engaged Audience
The audience is predominantly youthful and vibrant:
• 36.3% aged 25–34
• 24.3% aged 35–44
• 19.8% aged 18–24
Gender distribution stands at 58% men and 42% women, proving balanced reach across demographics.
Regional and Global Reach
While Eswatini remains the publication’s strongest base at 55.6%, South Africa accounts for 21.9%, with growing readership in Nigeria (3.1%) and Zambia (3.1%). This widening footprint confirms Eswatini Positive News as not just a national voice, but a regional influencer.
The Power of Positive Storytelling
The surge in views and engagement demonstrates the hunger for hope-driven journalism. Eswatini Positive News continues to highlight progress, success stories, and opportunities, positioning itself as a leading voice for positivity in the Kingdom and beyond.
From 15 million views to 1.5 million engagements, the message is clear: positive news is powerful news.
