… publication showing massive growth and influence
By Phesheya Ian Kunene
MBABANE – Eswatini Positive News has achieved over 5.26 million views in the past 28 days — a stunning 23.9% increase from the previous period.
This milestone not only highlights the publication’s expanding reach but also reflects the deep hunger for uplifting stories among audiences both in Eswatini and beyond.
With a loyal audience of over 73 500 followers — up by 21.2% — EPN continues to inspire and unite readers across borders. The surge is largely driven by the power of video content, which accounted for an impressive 95.7% of new followers, proving that visual storytelling remains a vital force in modern media.
The past month saw engagement rise to over 507 000 interactions, an 8.3% increase, as more readers actively commented, liked, and shared the publication’s content. Interestingly, the data reveals that 56.5% of viewers were non-followers, indicating that the platform’s positive stories are breaking past existing circles to capture the hearts of new audiences.
A closer look at the top-performing formats shows that while video remains king, photo posts saw a phenomenal 210% boost over the last week, hinting at fresh opportunities to captivate audiences with striking images and positive visuals.
Demographically, the platform resonates strongly with the 25–34 age group, which makes up 35.2% of its audience, followed closely by the 35–44 age range. While Eswatini accounts for nearly 58% of all views, the publication is also drawing significant attention from neighboring South Africa (21.6%) and as far as Nigeria and Zambia.
These numbers paint a vibrant picture of a media house on the rise — one that’s not just reporting news, but shaping the national conversation with stories of hope, progress, and resilience. As Eswatini Positive News continues to harness the power of engaging formats and expand its positive footprint, it’s clear that the future is bright.
This success belongs not just to the publication, but to every reader, follower, and supporter who believes in the power of positivity. Together, we are proving that good news matters — and it travels far.
