Dressing the Nation in Tradition
By Tlalane Dlamini
Today, we celebrate Phindile Gama – Haesanne, a vibrant entrepreneur making waves at the bustling Manzini Market. Gama – Haesanne is not just selling traditional attire; she’s weaving culture and heritage into every piece, empowering individuals to connect with their roots. With the annual Buganu festival upon us, her stall is a must-visit for anyone looking to embrace the festivities in authentic style.
Gama – Haesanne ‘s passion for her craft is evident in every stitch. She pours her heart and soul into creating beautiful, high-quality traditional garments, taking immense pride in the work of her hands.
“Each piece tells a story, reflecting the rich cultural heritage of Eswatini. Whether you’re a seasoned participant in cultural events or simply looking to add a touch of tradition to your wardrobe, Phindile’s creations are sure to impress” she said.
Like any entrepreneur, Gama – Haesanne faces her share of challenges. She said that the market can be competitive, and sourcing materials and managing production can be demanding. However, it’s her resilience and positive attitude that sets her apart. She views challenges as opportunities for growth and innovation, constantly seeking ways to improve her craft and expand her business.
Gama – Haesanne recognises the significant role festivals like Buganu play in boosting her business. “These events bring together people from all walks of life, creating a vibrant marketplace for traditional attire. The increased demand during these periods allows me to connect with a wider audience and share her passion for Swazi culture. I am particularly grateful for the Buganu season, which provides a significant platform for me to showcase my talent and connect with customers seeking authentic traditional wear” she said.
For those last-minute Buganu shoppers or anyone looking to embrace Swazi tradition, Gama – Haesanne has a stunning array of items available. Her offerings include the elegant Emacakala, the classic Sidvwaba, the dignified Sicholo, the intricately beaded Ligcebesha, the striking Bukhakha, and the beautifully crafted Emafahlawane.
Beyond the Buganu festival, Gama – Haesanne caters to a wide range of needs. Whether you’re preparing for a wedding, attending a conference, or simply want to celebrate your heritage, she can provide the perfect traditional attire. Her versatility and dedication to customer satisfaction make her a go-to source for authentic Swazi garments.
Her dedication to her craft, her resilience in the face of challenges, and her passion for preserving Swazi tradition make her a true inspiration. She embodies the spirit of entrepreneurship, demonstrating that with hard work, creativity, and a deep connection to one’s culture, anything is possible.
For those interested in experiencing the beauty of Swazi traditional attire, contact Gama – Haesanne at Manzini Market. You can reach her at 76155791 or 79155791. Support local entrepreneurship and celebrate Swazi culture by choosing Gama – Haesanne for all your traditional attire needs. She’s ready to dress you in tradition and help you make a statement at any event.