BY GCWALISILE MHLABANE
MALKERNS– Fashion enthusiasts are in for a captivating experience as the Standard Bank Luju Festival unveils its 2025 offerings, including the vibrant BEAD BAR at the Luju Fashion Café. Proudly supported by Taiwan in Eswatini ICDF and Kuyenteka SACCOS.
The BEAD BAR showcases six remarkable brands that are reimagining traditional beadwork, blending heritage with high fashion in every contemporary detail.
Scheduled for August 1-2, 2025, at House On Fire in Malkerns, this year’s festival emphasizes heritage, sustainability, and fearless innovation, making it a must-visit for those passionate about culture and craftsmanship.
FEATURED BRANDS:
Sebelozi Handicraft
– Items: Beaded wall and table decor
-Description: Specializes in intricate beaded designs that enhance home decor, combining artistry with functionality.
Nkosephayo Handicraft
– Items: Handcrafted beaded jewellery
-Description: Offers stunning necklaces, earrings, and bracelets that celebrate traditional craftsmanship in modern styles.
Lassies Crafts
– Items: Handcrafted beadwork
– Description: Provides a diverse range of beaded products, emphasizing creativity and skill in every piece.
Melane Leather
– Items: Handcrafted leather bags
-Description: Merges traditional craftsmanship with contemporary design, creating stylish and durable bags.
Busy Hands
– Items: Handcrafted beaded jewellery
-Description: Features colorful and unique jewellery pieces that celebrate individuality and craftsmanship.
House of Penny
– Items: Upcycled African fabric jewellery
– Description: Focuses on sustainability, transforming African fabrics into beautiful jewellery while promoting eco-friendliness.
The BEAD BAR invites attendees to explore these extraordinary brands, where each stitch tells a story. This vibrant celebration of craft and culture aligns perfectly with the festival’s overarching theme of showcasing the sophistication and elegance of African style.
The Luju Festival is not just a platform for showcasing fashion; it also serves as a celebration of the culinary arts, attracting over 10,000 attendees from 23 countries last year. Guests can enjoy a diverse array of talent, from musical performances to culinary showcases, making it a multi-faceted experience.
This year’s Luju Festival is poised to be an exciting celebration of fashion, music, and culinary excellence, inviting everyone to immerse themselves in the vibrant spirit of African culture.
(Courtesy Pics)
