BY MBONO MDLULI
MATSAPHA – In a remarkable act of corporate social responsibility, KFC Eswatini has pledged E240 000 to support Philani Maswati Charity Organisation’s irrigation and agriculture project.
This contribution is set to enhance food security and empower vulnerable children and the elderly in Mliba, Mantjonga and surrounding communities.
The funding, as outlined by KFC Eswatini’s management, includes E95 000 for a solar pump and irrigation piping and E145 000 for vegetable inputs such as seeds, fertilizer, insecticides and packaging materials. The donation underscores KFC’s commitment to community development, aligning with their ethos of giving back to the communities that support their business.
KFC Eswatini Marketing Manager Belinda Forbes expressed pride in supporting the charity’s impactful initiatives. “We deeply appreciate the work being done by Philani Maswati to improve lives and foster resilience. This partnership is an opportunity for us to contribute meaningfully to a better tomorrow,” she said.
Philani Maswati’s Executive Chairman Lutfo E. Dlamini lauded the gesture, emphasising the transformative potential of the project. “KFC Eswatini’s generosity will not only improve food production but also restore dignity and hope to the community. This partnership is a shining example of what can be achieved when businesses and organizations unite for a greater cause,” he remarked.
KFC Eswatini’s contribution has been warmly received by the community, with heartfelt sentiments from various stakeholders.
Zambia Dlamini a volunteer at Philani Maswati Centre in Mantjonga, praised the initiative: “KFC has shown us that they are not just a fast-food restaurant; they are a partner in our development. This donation will feed families and empower individuals to become self-reliant. I urge everyone in eSwatini to support KFC because, through our business, they can continue to give back to communities in need.”
Lindiwe Simelane, a loyal KFC customer, expressed her gratitude and renewed commitment to the brand: “Knowing that every purchase I make contributes to life-changing projects like this makes me proud to support KFC. I will continue to buy from them because they truly care about the community that makes them great!”
The partnership includes a comprehensive plan for promoting KFC Eswatini’s brand while ensuring transparency in project implementation. Activities such as social media campaigns, site visits and a project launch event will celebrate the collaboration and keep the public informed of the initiative’s progress.
As KFC Eswatini and Philani Maswati Charity join forces, the future looks brighter for Mantjonga residents and Philani clients. This project is a testament to the power of partnership in driving sustainable development and building stronger communities.
For updates on this impactful initiative, follow Philani Maswati Charity and KFC Eswatini’s social media pages.
