BY PHESHEYA IAN KUNENE
MBABANE – Eswatini has officially stamped its identity on local products with the launch of the “Made in Eswatini” logo, a proud new emblem of national quality and craftsmanship.
The logo was unveiled during a press briefing hosted by the Municipal Council of Mbabane in collaboration with A Peculiar People’s Person, setting the stage for the highly anticipated Eswatini Consumer Fair.
The event attracted representatives from the sponsors and partners of the Consumer Fair, members of the organising team, as well as various media houses, all gathered to witness what was described as a landmark moment in Eswatini’s economic development efforts.
Her Royal Highness Princess Sakhizwe, who introduced the new logo, emphasized its significance in promoting local excellence. “This initiative is not just about branding; it’s about fostering a sense of community and commitment to quality,” she said. “Today marks a significant step as we unveil the new Made in Eswatini logo, a symbol of pride for our local products.”
The Princess further called for continued support for local businesses, stating, “We are here to celebrate the creativity and resilience of our local producers.” She also acknowledged the sponsors and partners, thanking them for their invaluable support in empowering Eswatini’s entrepreneurs.
Lactalis Eswatini’s Marketing Manager, Lucky Photo, also shared his excitement about the event. “Opportunities like these are vital in growing not just our businesses, but pride in products made in Eswatini,” he said during his speech. He also announced a cash sponsorship of E25,000. “We are proud to officially sponsor the Made in Eswatini Consumer Fair and look forward to seeing many of you there,” Photo added. Lactalis Parmalat will also offer exclusive product specials at the fair, including Parmalat Aloe Vera low-fat yoghurt and other dairy products.
Municipal Council of Mbabane CEO Gciniwe Fakudze highlighted the event’s role in shaping future urban practices. “We want to start a new culture — one that promotes the use of reusable bags, walking to town, and reducing car dependency,” Fakudze said. “We want people to get used to walking on their feet more than they drive.” She went on to express the town’s excitement in hosting the fair, adding, “I believe all the towns will benefit from it one way or the other.”
Fakudze also stressed the importance of encouraging environmental awareness and active lifestyles. “The town belongs to both motorists and pedestrians,” she stated, underscoring the need for a balance between the two groups to ensure a more sustainable and pedestrian-friendly urban environment.
Afi Dlamini, Marketing Manager for MTN FinTech, spoke about the partnership between MoMo and A Peculiar People, emphasizing its goal of driving financial inclusivity. “This partnership is built on shared values and a vision for a future where financial services are accessible to all,” Dlamini said. “Together, we aim to empower underserved communities and support entrepreneurship.”
Chairman of A Peculiar People’s Person, Melusi Zox Dlamini, also expressed excitement about the event. “We are thrilled to be part of this initiative,” he said. “We are looking forward to seeing local business people benefitting from the opportunities the fair provides, and we believe it will have a lasting positive impact on our economy.”
With the Made in Eswatini Consumer Fair set to debut on April 25 along Dr Sishayi Road, excitement is building as the fair promises to be a pivotal event, showcasing local innovation, fostering economic growth, and promoting sustainable urban living.
