BY MBONGENI NDLELA
EZULWINI – MTN Eswatini marked the grand finale of its Idubukele Promo in a celebratory event on January 27, 2025.
Addressing the audience, media representatives, and participants, MTN CEO Wandile Mtshali lauded the initiative’s success in giving back to loyal customers while fostering community connections.
The Idubukele Promo, a three-month campaign, distributed an impressive E1.5 million in cash prizes through various engaging activities.
Speaking at the event, Mtshali reflected on the campaign’s journey, highlighting the joy and relief it brought to participants.
“We’ve had some amazing moments, from the excitement of the trolley dashes to the joy of cash prize winners,” he said.
Many winners seized the opportunity to secure essentials for the festive season and back-to-school preparations, with the CEO noting the significant impact of these prizes on easing financial burdens.
The promo not only rewarded participants but also highlighted MTN’s commitment to strengthening its relationship with customers.
“Idubukele has not only brought joy to our customers but has also strengthened our community and our relationship with you,” Mtshali emphasised.
The event culminated in the much-anticipated announcement of the E200 000 grand prize winner. While the CEO did not disclose the winner’s identity during his remarks, he thanked all participants for their enthusiasm and support, calling them the driving force behind the campaign’s success.
Looking ahead, Mtshali reassured customers of MTN’s ongoing dedication to innovation and customer appreciation.
“As we look to the future, we remain committed to finding new and innovative ways to give back to our customers and to continue creating value for you,” he affirmed.
The celebration reflected MTN’s mission to enhance customer experiences and foster a sense of shared achievement. Mtshali closed the event with a heartfelt message: “Congratulations to our grand prize winner and all our winners and participants. Your enthusiasm and support have made this Idubukele Promo a resounding success. Let’s continue to build on this momentum and make the future even brighter together.”
MTN’s Idubukele Promo has set a benchmark for customer engagement, leaving many eager to see what the telecommunications giant will offer next.
