By Phumzile Ndlovu
MBABANE – In the digital era, your behavior and attitude can open doors to lucrative opportunities. Social media platforms have become powerful tools for earning a living, with South African influencers earning significant income through endorsements by posting professional and marketable content. It’s time to apply the same mindset locally by monetizing social media pages to attract corporate gigs.
To explore this phenomenon, we spoke to two prominent influencers, Nozipho “Zee” Masuku and Mzwakhe “Tjovitjo” Khumalo, about their experiences in the industry. Both have built strong personal brands that have made them highly sought-after in Eswatini’s competitive market.
Nozipho Zee Masuku (Ur Gal Zee, 34, Manzini)
What Does Being a Brand Mean to You?
“To me, being a brand means representing yourself authentically—your talents, capabilities, and the effect you have on people near and far. In our digital world, your reach can extend miles away.”
Are Local Brand Ambassadors Making Enough Money?
“Our local ambassadors are talented and hardworking, but I feel they’re not earning enough compared to our neighboring countries, even though we are on par with them in talent and creativity.”
How Have You Sustained Your Presence as a Brand?
“I stay true to myself—being relatable, respectful, professional, and creative. These qualities help me stand out and remain competitive.”
Advice for Aspiring Influencers
“Do your research, learn from others locally and internationally, and always respect people. Consistently create content because someone out there values your work. Align your social media presence with your target brands, clean up your account, and approach opportunities with courage.”
Pros and Cons of Being a Brand
“The positive side is the versatility—you can attract opportunities across multiple industries like fashion, beauty, and entertainment. However, it’s exhausting to always be working. Financial instability and public scrutiny are challenges, but staying strong and resilient is key.”
Corporate Collaborations
Masuku has worked with MTN Eswatini, Eswatini Electricity Company, Lesego Financial Services, Nandos, Woolworths SA, and more.
Mzwakhe “Tjovitjo” Khumalo (38, Manzini/Nhlangano)
What Does Being a Brand Mean to You?
“Being a brand is about leadership—developing a distinct presence and reputation that reflects your authentic self through consistency and communication.”
Are Local Influencers Making Enough Money?
“Although some organizations support local talent, the industry is not yet financially viable. There’s still room for growth.”
How Have You Sustained Your Presence?
“By giving my all and being consistent. Not everyone will resonate with your brand, so staying realistic helps.”
Advice for Aspiring Influencers
“Be ambitious but stay grounded. Learn from others, avoid controversies, and serve diligently when given opportunities. Building relationships is vital, but choose wisely as not all connections benefit your brand.”
Pros and Cons of Being a Brand
“The competitive advantage of being underestimated can work in your favor. However, overconfidence and associating with the wrong brands can harm your image. While public support may waver, maintaining authenticity and professionalism is essential.”
Corporate Collaborations
Khumalo has partnered with Eswatini Electricity Company, Ensure Insurance Brokers, Coca-Cola Eswatini, and others in diverse projects.
Both Masuku and Khumalo demonstrate how personal branding can open doors to exciting opportunities. However, the industry still needs growth in terms of financial rewards and corporate recognition. Aspiring influencers in Eswatini should focus on consistency, professionalism, and building relationships to thrive in this evolving landscape.
