EZULWINI, BETHEL COURT – History was made as Eswatini introduced its first-ever localized business AI assistant, Sati, at an exclusive AI Marketing Workshop hosted by Yati. This groundbreaking event marked a major milestone in the country’s journey toward embracing cutting-edge technology tailored to local needs.
Sati, developed to address Eswatini’s unique linguistic, cultural, and business environment, is poised to transform how businesses interact with customers. From personalized marketing campaigns to streamlined customer service on platforms like WhatsApp, Sati promises to bridge the gap between technology and the human touch.
The name Sati was inspired by its siSwati meaning, ‘a knowledgeable and well-informed person.’ It reflects the AI assistant’s core purpose: to provide intelligent, informed, and insightful support to businesses and individuals. Rooted in local culture and language, the name embodies the essence of knowledge and connection, ensuring the technology feels relatable and accessible to the people of Eswatini. Sati’s design prioritizes understanding local nuances, making it not just an innovation in AI, but a celebration of our identity and the rich heritage of siSwati language and culture.
The workshop that attracted marketing professionals, business executives, and digital innovators, showcased Sati’s capabilities through live demonstrations and interactive sessions. Attendees also learned how this innovative AI tool can redefine marketing strategies, boost audience engagement, and drive business growth.
Workshop Highlights
In addition to unveiling Sati, the workshop comprised expert-led sessions on:
- AI fundamentals and their transformative impact on marketing.
- Leveraging AI for consumer insights and campaign optimization.
- Creating autonomous AI chatbots to enhance customer engagement.
- Addressing ethical considerations and data privacy in AI adoption.
Attendees also received exclusive insights from the pre-event report, “How Eswatini Marketing and Communications Practitioners are Thinking About AI.”
“Sati represents a leap forward for Eswatini’s technology sector,” said Mfundo Mavimbela, Yati CEO. “It was not just about introducing AI but ensuring it resonates with our local context, empowering businesses to connect meaningfully with their audiences.”
About Yati
Yati is an integrated marketing company dedicated to driving growth and success for organisations of all sizes. We pride ourselves on being more than just a marketing agency; we are your dedicated partner in driving growth and success for your organisation.
With our integrated marketing solutions, we combine cutting edge marketing intelligence, creative ingenuity and strategic communication to deliver impactful results tailored to your unique goals and needs.
For media inquiries or more information, please contact: Communications Manager Bonisile Makhubu on 7614 8566/7914 8566 or bonisilem@tbwa-yati.com
