By Mbono Mdluli
EZULWINI – Recent trade tariffs imposed by the United States on certain global markets are opening unexpected doors for Eswatini, attracting fresh interest from international investors.
Prime Minister Russell Mmiso Dlamini shared this insight during an interview with CNBC Africa on May 15, 2025, as the Eswatini Investment Conference concluded. When asked whether US-imposed tariffs posed a threat to Eswatini’s investor appeal, the Prime Minister offered a surprising perspective.
“Rather than discouraging investment, the tariffs seem to be working in Eswatini’s favour,” he explained. “We’re seeing increased interest from investors based in countries affected by these tariffs, who are now exploring Eswatini as a viable destination for business.”
While Dlamini did not disclose the specific countries showing interest—citing ongoing discussions—he emphasized Eswatini’s openness to investment and willingness to provide tailored incentives. “We are ready to roll out the red carpet for serious investors,” he affirmed.
Highlighting Eswatini’s appeal, the Prime Minister noted that the country offers a stable political and economic environment, having maintained peace and order for over five decades. Though small in population, with just 1.2 million citizens, Eswatini’s strategic location between South Africa and Mozambique enhances its significance.
“Our positioning is an asset,” said Dlamini. “We serve as a key transit route for our neighbors and offer investors access to wider markets through regional infrastructure and agreements.”
He further noted Eswatini’s participation in major trade frameworks such as the African Continental Free Trade Area (AfCFTA), which grants access to a market of over one billion consumers across Africa. “Investors are not limited to our local market. Through Eswatini, they can tap into the entire continent.”
With competitive tax conditions, cross-border connectivity, and a welcoming business climate, Eswatini is positioning itself as a rising hub for global investment.
