BY PHESHEYA KUNENE
MBABANE – Eswatini Positive News (EPN) has reached an incredible 21 million views in just 90 days, a 33% growth compared to the previous quarter.
This achievement cements EPN’s position as one of the fastest-growing digital platforms in Eswatini, dedicated to spreading positive stories that inspire hope, pride, and progress.
Engagement on the Rise
Beyond views, engagement has also surged. EPN recorded 2.1 million engagements, marking a 22% increase from the last quarter. This means more people are not only reading and watching our content but also actively interacting with it through likes, comments, and shares.
The numbers speak volumes:
- 3-second video views: 2.6M
- 1-minute video views: 342 000
- Reel views: 19 000
These figures prove that EPN’s content is not only being consumed but is holding attention, sparking conversations, and creating meaningful impact.
Photos Driving Growth
In the last seven days alone, photos have performed 115% better than other formats, showing that EPN’s visual storytelling resonates strongly with its audience. In fact, photo posts contributed nearly 46% of audience discovery, followed by multi-photo albums (38%) and videos (15%).
A Balanced Audience Mix
One of the most exciting insights is that engagement is equally split between followers (51%) and non-followers (49%). This balance demonstrates that EPN is not only retaining loyal readers but also continuously attracting new audiences across Eswatini and beyond.
Consistency Yields Results
The growth trend is consistent across both quarterly and monthly data:
- In the last 28 days, EPN attracted 7.1 million views, a 12% rise compared to the previous month.
- Engagement remained strong, with over 620,000 short video views and 79,000 long-form video views.
Inspiring Eswatini, One Story at a Time
From government milestones to community-driven success stories, EPN continues to deliver content that uplifts, informs, and motivates. This latest milestone is not just about numbers; it is proof that positive news has power, the power to shift mindsets, bring communities together, and showcase Eswatini to the world in its best light.
✨ Eswatini Positive News: Sharing stories that build hope, pride, and progress.
