BY GCWALISILE MHLABANE
MBABANE— Eswatini-born music sensation Zee Nxumalo has achieved a monumental streaming feat, solidifying her place as one of Southern Africa’s most influential and globally recognized artists.
According to data analysis for the end of 2025, the versatile singer accumulated a staggering 101 million streams on Spotify over the year.
The impressive tally underscores her massive international appeal, with listeners tuning in from 183 countries worldwide, demonstrating that her unique sound transcends continental borders.
Viral Hits Fuel Global Domination
Born Zanele Nxumalo, the artist is celebrated for her dynamic fusion of Amapiano, Afropop, and R&B. Her ability to craft tracks that resonate both emotionally and rhythmically has been key to her explosive growth, particularly since she rose to prominence in the South African music scene.
The 101 million stream count was driven by an impressive catalogue of hits and high-profile collaborations released primarily throughout 2024 and 2025. Among the most popular tracks that fueled this global streaming achievement are:
- “Ngisakuthanda”: A chart-dominating single that, following its viral success, also inspired a cinematic short film adaptation, significantly boosting its longevity and streams.
- “Mamma”: One of her major solo hits in 2025, known for its captivating melody and powerful vocals.
- “Funk 55”: This breakthrough collaborative single was instrumental in her early career, having previously been certified 5x Platinum in South Africa.
Nxumalo’s Influence: A Cultural Force
Zee Nxumalo’s influence extends far beyond the charts, positioning her as a cultural trendsetter and a powerful brand. Her journey from Eswatini to continental stardom has made her a genuine role model for young African creatives.
- Brand Magnet: Her cross-genre appeal made her a favourite for international brands in 2025. She was announced as a PUMA Brand Ambassador (joining global stars like Dua Lipa and K-pop sensation Rosé) and secured a partnership with Nivea, which later led to a high-profile acting cameo on the hit South African telenovela House of Zwide.
- Mass Market Penetration: In an extraordinary feat, four of her songs were nominated for Song of the Year on Ukhozi FM, one of the region’s largest and most influential radio platforms. This achievement confirms her unparalleled reach into the mass market.
- Entrepreneurial Blueprint: She successfully launched her own merchandise line with retailer The Fix, which sold out nationwide in South Africa, proving her ability to translate cultural capital into tangible commercial success and setting a blueprint for other young artists.
Accolades Confirm Industry Impact
Zee Nxumalo’s consistent critical acclaim throughout 2025 solidifies her authority within the music industry:
- Glamour Editor’s Award (2025): On November 22, 2025, Zee was honoured with the prestigious Editor’s Award at the Glamour Women of the Year Awards in Johannesburg, placing her among global icons like Tyla and Demi Moore for her creative impact.
- Basadi in Music Awards (BIMA): She was crowned Sofnfree Artist of the Year at the 2025 BIMA, where she also received multiple nominations for tracks like “Ngisakuthanda.”
- Digital Chart Dominance: Her hit “Ngisakuthanda” not only topped the Apple Music South Africa charts across all genres but also achieved a number one spot on Shazam South Africa, confirming her digital dominance over competitors.
With her streaming numbers soaring and her trophy cabinet expanding, Zee Nxumalo’s story is a compelling testament to the global influence of Eswatini’s talent and the infectious appeal of modern African music. Her authenticity and work ethic continue to define her journey as she sets new standards for success in the entertainment industry.
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(Courtesy Pic)
