BY SIPHOSETHU MABUZA (INTERN)
MBABANE – Greg XV and ItsallblaQ will launch VIP SUNDAYS at IF’s Lounge in Manzini on Sunday, 26 April 2026, introducing a premium lifestyle event.
The debut marks a significant shift for the well-known Sunday experience, which has gained popularity in Eswatini and parts of South Africa for its curated atmosphere and high-end appeal. Its move to Manzini, following previous pop-up editions in Ezulwini, reflects a growing demand for structured and experience-driven social events.
Organisers say the partnership with IF’s Lounge is aimed at strengthening the city’s entertainment offering while creating a consistent home for the brand. The venue will host the event with a limited capacity of 200 guests, positioning it as both exclusive and accessible.
Attendees can expect a controlled and refined setting, with premium service, reserved seating, and a curated entertainment programme featuring local DJs and performers. The venue will also provide a selection of local food and beverages to complement the experience.
“This is a strategic move to grow the brand while contributing to the development of Manzini’s social scene,” organisers said. “We are focused on quality, consistency, and creating value for both guests and creatives.”
Beyond its social appeal, VIP SUNDAYS is also positioned as a platform for collaboration within the creative industry. It brings together influencers, fashion designers, artists, DJs, MCs, and entrepreneurs, offering opportunities for networking and exposure in a professional setting.
The organisers emphasised that the event responds to a broader shift within Eswatini’s youth culture, where there is increasing demand for safe, well-organised, and premium social spaces.
“VIP SUNDAYS is about more than entertainment,” they said. “It is about building an ecosystem that supports talent and encourages innovation.”
With an entry fee set at E50, the event aims to remain accessible while maintaining its premium identity. Industry observers note that such initiatives contribute to the growth of the creative economy by supporting local vendors and talent.
The launch of VIP SUNDAYS in Manzini is expected to attract a diverse audience and set a new benchmark for lifestyle events in the country.
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