By Sibusisekile Ndlangamandla
NGABEZWENI – Umhlanga 2026 is not only providing a platform for the celebration of Eswatini’s culture and traditions but is also creating opportunities for local entrepreneurs to generate income through the demand for goods and services during the annual ceremony.
At Ngabezweni Royal Residence, vendors have taken advantage of the large number of Imbali and other attendees by offering products and services that respond to their everyday needs. The increased activity around the royal residence has created a temporary market where entrepreneurs can interact directly with potential customers.
Among the entrepreneurs operating at the royal residence is Nonhle Lukhele, who is selling fast food to the Imbali. Her business provides convenient meals to the maidens while giving her an opportunity to increase sales during one of the country’s major cultural gatherings.
The availability of food vendors is particularly important during the ceremony as the Imbali spend extended periods at the royal residence participating in various activities. Vendors such as Lukhele are therefore able to meet an immediate need while generating income from their businesses.
Thubelihle Nhlabatsi, is using a generator to provide mobile phone charging services to the Imbali. With mobile phones playing an important role in communication and staying connected, Nhlabatsi’s service offers a practical solution for maidens who need to keep their devices powered throughout the day.
This shows how large cultural events can create opportunities beyond their primary cultural purpose. Umhlanga attracts thousands of people, creating demand for food, refreshments, charging services and other products and services required by attendees.
For local entrepreneurs, the increased movement of people presents an opportunity to reach new customers, increase daily sales and promote their businesses. It also gives small businesses an opportunity to understand customer needs and develop services suited to the environment in which they operate.
The economic activity surrounding the ceremony highlights the important role cultural events can play in supporting small businesses and local livelihoods. Vendors are able to meet the needs of Imbali and other attendees while earning income from their products and services. The increased demand during Umhlanga provides local entrepreneurs with opportunities to grow their businesses, while showing how cultural gatherings can contribute to local economic activity.
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