BY NELIWE NGUBANE
EZULWINI — 09 days to the glow-up: erabydjzinhle hits swazi boy’s 20th.
The countdown is on, the glam squad is activated and the fashion girls have one more reason to clear their schedules. As Swazi Boy Entertainment gears up to mark 20 years of turning up the Kingdom, Era by DJ Zinhle is bringing its signature fashion energy to Happy Valley Hotel, adding a stylish twist to the two-day celebration.
Set for September 25 and 26, 2026, the two-day celebration is shaping up to be more than a music affair, with Era by DJ Zinhle adding a fashion and shopping experience to the entertainment-filled weekend.
The South African fashion-accessory brand has officially confirmed its Era Pop-Up Store at the anniversary celebration, giving Emaswati an opportunity to experience the brand in person while celebrating two decades of Swazi Boy Entertainment.
Taking to social media to announce the Eswatini activation, Era invited its “Besties” to come through for a weekend of fashion, shopping and good energy.
“ERA WILL HAVE A POP UP STORE AT THE SWAZI BOY ENTERTAINMENT ANNIVERSARY CELEBRATION! WE’RE PULLING UP FRIDAY 25TH & SATURDAY 26TH SEPTEMBER READY TO SERVE LOOKS, VIBES & ALL THE GOODIES. COME THROUGH, SHOP WITH US & LET’S TURN UP TOGETHER! SEE YOU THERE BESTIES!” the brand posted.
In another social media post ahead of the Eswatini activation, the brand teased fans with the message: “Nothing beats the dopamine hit of leaving the Era pop-up with a fresh bag of magic.” It also encouraged Emaswati to prepare for the experience, telling fans: “Eswatini, we’re going to be live at Happy Valley Hotel in 10 Days!!”
The pop-up means guests will not only have music and entertainment to look forward to, but also a chance to shop Era’s signature accessories and bring some of the brand’s fashion energy into their anniversary weekend.
Founded by DJ Zinhle in 2012, Era has grown from a watch-focused brand into a wider fashion-accessory label. Its official story describes the brand as being built around the belief that women should embrace their individual journeys and recognise that “our time is in fact now.”
DJ Zinhle has also linked the brand to her own philosophy of growth and purpose.
“Time and vision is everything to me. It’s a constant reminder of where I come from but also where I’m going,” she says on the official Era platform.
For Swazi Boy Entertainment, the collaboration adds another layer to its 20-year celebration, which is bringing together music, fashion and nightlife under one roof.
The anniversary programme runs from September 25 to 26 at Happy Valley Hotel, Ezulwini, with a line-up of established entertainment names and a growing list of experiences designed to keep audiences engaged throughout the weekend. The official Swazi Boy Entertainment channels have also confirmed the Era pop-up as part of the celebration.
With the music ready, the fashion corner loading and Era bringing the accessories, one thing is clear: this anniversary is not asking Emaswati to simply attend — it is asking them to arrive looking like the moment.
#SwaziBoy20 #SwaziBoyEntertainment #ERABYDJZINHLE #DJZinhle #EraPopUp #EswatiniEntertainment #HappyValley #Ezulwini #FashionInEswatini #EPNEntertainment
(Courtesy Pic)
