MBABANE – Emaswati can now log in and enjoy reading news on www.eswatinipositivenews.online
following a two-week pause that allowed for critical technical upgrades and the introduction of improved features.
The temporary downtime formed part of a strategic effort to strengthen the website’s performance, reliability, and overall user experience. This comes after a remarkable surge in readership, with the platform attracting over 2 million readers per month, reflecting the growing appetite for credible, constructive, and positive news.
Statistics gathered over the past year indicate that Eswatini Positive News has steadily grown into one of the busiest and most trusted digital news platforms in the Kingdom. From April 2024 to early 2025, the publication recorded consistent increases in traffic, with monthly readership rising significantly as more emaSwati turned to the platform for daily updates.
Analytics further show:
A sharp increase in unique visitors, confirming expanding national reach
High returning readership, demonstrating strong audience loyalty
Increased engagement rates, with readers spending more time on stories
The platform’s success has been driven by its focus on highlighting development, government programmes, community initiatives, and success stories that inspire and inform the nation.
Director of Eswatini Positive News, Mbongeni Ndlela, said the upgrade was necessary to keep pace with the rapid growth of the audience.
“Our platform has experienced significant growth, and it became essential to enhance its capacity, speed, and accessibility. These improvements will ensure that our readers continue to enjoy a seamless and reliable experience,” he said.
The upgraded website now offers faster loading speeds, improved navigation, and enhanced mobile compatibility, making it easier for readers across the country to access news anytime, anywhere.
With the platform now back online, Eswatini Positive News is set to continue expanding its reach and strengthening its role as a leading source of credible and positive journalism in the Kingdom.
The return of the website signals a new chapter of growth, innovation, and continued service to emaSwati.
