BY DENNIS CHARNLEY
MBABANE – In just a few months, Eswatini Positive News (EPN) has set a new benchmark for online journalism, with web analytics revealing record-breaking growth in both reach and engagement.
Numbers Tell a Story of Impact
Between July 1 and September 24, 2025, EPN welcomed 38 996 visitors, generating an impressive 66 584 page views across 48 534 sessions. On average, readers spent over 6 minutes per visit, a powerful indicator of deep interest and loyalty. Even more striking, the bounce rate dropped to 14%, meaning the majority of visitors engaged with multiple stories before leaving the site.
In the last 30 days alone, EPN attracted 17 918 visitors and 28 739 page views. While the bounce rate was higher at 84%, the sheer traffic confirms EPN’s growing dominance in the digital news space.
What Readers Love Most
The analytics revealed that salary review updates were among the top-performing stories, capturing the public’s attention at a time of national debate on fair pay and worker welfare. In addition, cultural and entertainment stories, from music releases to royal engagements, also ranked high in readership, proving EPN’s unique ability to balance hard news with lifestyle features.
A Regional and Global Reach
Though the bulk of traffic came from Eswatini, significant readership flowed from South Africa, the UK, and the US, showing that EPN is not only a national voice but also a global platform for positive storytelling.
Positive Journalism at Its Best
“Our analytics show us that people are hungry for uplifting, constructive stories,” said the editorial team. “This growth reaffirms our mission to celebrate progress and inspire hope.”
As the figures continue to climb, EPN is proudly positioning itself as Eswatini’s fastest-growing online news platform, where optimism and development take center stage.
