BY MBONO MDLULI
MBABANE – Eswatini recently showcased its vibrant culture, breathtaking landscapes, and rich wildlife at the Beeld/Caravan Show, held from 21 to 23 February 2025 at Gallagher Estate in Midrand.
This annual event is a significant platform for outdoor and adventure enthusiasts, allowing Eswatini to highlight its unique tourism offerings.
Key Highlights
The Eswatini Tourism Authority (ETA), in collaboration with the Eswatini National Trust Commission and Big Game Parks, represented the Kingdom at the show. Visitors were introduced to Eswatini’s vast tourism potential, which includes:
– Scenic game reserves
– Cultural heritage
– Warm hospitality
The exhibition booth featured diverse attractions, such as national parks, adventure activities, and traditional experiences, positioning Eswatini as a prime travel destination.
Cultural Events
The presence of Eswatini at the Caravan Show coincided with the Buganu Festival at the Buhleni Royal Residence, celebrating the marula harvest. This festival showcased traditional performances, including the tetfulo dance, and highlighted the vibrant culture of Eswatini. The festival not only attracted locals but also international visitors, emphasising the country’s rich traditions.
Additionally, the upcoming Hlane Buganu Festival was promoted, promising another vibrant celebration of Eswatini’s cultural heritage with traditional dances, music, and ceremonies.
Future Prospects
ETA’s Head of Marketing, Chunky Dlamini, confirmed that the event was focused on marketing outdoor tourism. She noted the importance of showcasing annual activities like the Buganu Festivals, Makoti Festival, and Bushfire Festival. Dlamini also mentioned the anticipated operation of the International Convention Centre (ICC) in Ezulwini, which could enable Eswatini’s participation in Meetings Africa, a significant trade show.
The ETA aims to attract 2 million tourists by 2027, generating an income of E2 billion in the process. Participating in events like the Beeld/Caravan Show is seen as a crucial step towards achieving this goal.
Conclusion
Eswatini’s participation in the Beeld/Caravan Show not only reinforced its position as a must-visit destination but also provided excellent networking opportunities for tourism stakeholders. With its rich cultural experiences and stunning natural beauty, Eswatini invites travellers to explore the heart of southern African state.
