By Mbongeni Ndlela
JAPAN – Eswatini is making waves on the global stage at Expo 2025 in Osaka, Japan, where its pavilion is attracting an impressive average of 20 000 visitors daily.
The buzz around the Eswatini stand marks a proud moment for the Kingdom as it showcases its unique cultural identity, investment potential, and innovation to the world.
Leading the delegation is Prime Minister Russell Mmiso Dlamini, who, along with senior officials, toured both the Japan Pavilion and Eswatini’s vibrant exhibition space. The Prime Minister’s presence underscores the importance Eswatini places on international cooperation, trade promotion, and cultural exchange.
Commissioner General and EIPA CEO Sibani Mngomezulu confirmed the foot traffic, expressing optimism about the global interest Eswatini is drawing.
“This level of engagement is unprecedented. It shows that the world is genuinely curious about what Eswatini has to offer,” said Mngomezulu.
With captivating displays of traditional crafts, tourism opportunities, and investment-ready sectors, the Eswatini stand is fast becoming a highlight of the global expo.
The success signals more than numbers—it reflects a growing global curiosity about the Kingdom’s beauty, potential, and people.
(Pics by: Eswatini Government)
