By Phumzile Ndlovu
MBABANE – Recognising Eswatini’s Best at Consumer Choice Awards!
The Kingdom of Eswatini will roll out the red carpet for its finest local brands at the Made in Eswatini Consumer Choice Awards 2025, set to take place on Friday, 25 July at the beautifully scenic Brackenhill Lodge in Mbabane.
The awards are slated to kick off at Time: 12:00 PM – 10:00 PM. Entertainment will be provided by comedian Mdura, and electrifying sets by local DJs namely Cybos , Miss T, Mixmash. It will be hosted by Phila Ph.D. Dlamini.
Under the forward-looking theme “Creating the Future,” the event promises a stylish celebration of excellence, innovation, and consumer trust in home-grown businesses.
Returning for its second year, the awards aim to honour brands that stand out not just for their success today, but for the sustainable and digitally driven future they are helping to shape. The event’s elegant, earth-toned ambiance—featuring warm browns, deep greens, and soft tans—will complement the natural beauty of Brackenhill’s indigenous gardens and serene mountain views.
“The Consumer Choice Awards are about more than recognition,” explains Chairman of A Peculiar People Melusi ‘Zox’ Dlamini, the creative agency behind the initiative.
“They are a national moment of reflection. When consumers choose local, they choose to shape the nation’s future. These awards are a rallying call for us to build a self-sustaining, digitally empowered economy together.”
Winners of the evening will receive the Symbol of Excellence, a prestigious badge that sets them apart in the marketplace and signals genuine consumer confidence.
Tickets to the awards ceremony will cost E250,at a venue yet to be announced on Thursday .
The day will include interactive brand activations in Brackenhill’s on-site salon and spa, dedicated to showcasing Eswatini’s best in health, beauty, and wellness.
Guests will have access to a carefully curated vendor space where only the 2024 award-winning brands will be allowed to exhibit and sell, including:
Black Mamba
Emlembe Honey & Water
Go Raw Juice, Nhlonipo Juice
Shelela Gin, Imbali Gin
Baobab Batik, Khokho Collection, Teddz Urban
Milo’s Ice Cream, Scoops N Giggles, Explorers Smash Burgers
My Coils, Luna Hair & Body, Mongi Botanical, Adorable Accessories
Favourite Sz
This marketplace guarantees a premium, high-quality consumer experience, showcasing only those products that have earned the public’s confidence.
The awards provide meaningful acknowledgment to entrepreneurs who have worked tirelessly to build trusted brands.
“The Symbol of Excellence raises the bar, and serves as a service benchmarking” says Dlamini.
“It encourages brands to continuously improve their customer experience and product quality.”
The focus on digitally savvy and eco-conscious business models positions the Awards as a launchpad for Eswatini’s economic future.
“Every nomination, every vote, every purchase—it’s a declaration of belief in our own potential as a nation,” adds Dlamini.
“It’s not just about buying local, it’s about building local.”
Whether you’re a business owner, loyal customer, or curious supporter, the Made in Eswatini Consumer Choice Awards 2025 invite you to join this movement of pride, progress, and partnership. Be part of a moment that celebrates not only where we are, but where we’re going—together.
(Courtesy Pics)
