By Nomsa Dlamini (Intern)
SITEKI – Eswatini’s musical dynamo, RichBoy IzzyCash, is ready to set the music scene ablaze with his highly anticipated single, “iToyi-si”, dropping this Saturday exclusively on YouTube. This Afro-pop anthem brings together IzzyCash’s signature style and the soulful vocals of one of the country’s rising stars, Umculi KaZwelonke, creating a track that promises to resonate deeply with listeners.
Born Njabulo Matsenjwa in the rural outskirts of Maphungwane, near Siteki, RichBoy IzzyCash has carved a name for himself as a versatile artist, visionary producer, and the founder of IzzyCash Records in Nkoyoyo, Mbabane. Known for his ability to blend various musical genres with deep storytelling, IzzyCash has earned respect both locally and internationally. His new single, “iToyi-si” (which translates to “a toy”), is a poignant exploration of the emotional complexities of being in a manipulative relationship. The track dives into themes of emotional vulnerability, highlighting how empathy and kindness can be misused in toxic situations.
“This track speaks to anyone who’s ever been emotionally played with,” said RichBoy IzzyCash. “It’s about how being emotionally aware and forgiving can sometimes be used against you.”
With iToyi-si, IzzyCash takes listeners on an emotional journey, blending Afro-pop rhythms with powerful lyrics that tackle real-life issues. The soulful delivery of Umculi KaZwelonke adds depth to the track, making it not just a song, but a raw, emotional experience that will connect with anyone who’s ever felt the sting of emotional manipulation.
As a producer, RichBoy IzzyCash has an impressive resume of collaborations. His local credits include working with the likes of Aloe Zaro, Art Aliso, Q.Base, MasterMic Chiccow, and Blaq Mayo, among others. He’s also worked on international projects, producing for artists like Curtis Loaban (France) and NFG Neehi (South London). Currently, he’s collaborating with Foreign Flxx from Nigeria, further expanding his global influence and bridging cultures through music.
With iToyi-si, RichBoy IzzyCash continues to prove that he’s not just a local icon but a continental force in the music industry. This track’s release is a step forward in his mission to elevate African music to the global stage while staying true to the rich storytelling and sound that defines his work.
Fans can catch iToyi-si exclusively on YouTube this Saturday, followed by a broader release across Digital Streaming Platforms (DSPs). Be sure to follow RichBoy IzzyCash on all major platforms to stay updated on new music, behind-the-scenes content, and more.
This version offers a streamlined, engaging narrative while keeping the focus on RichBoy IzzyCash’s artistry, the emotional depth of his new single, and his expanding global influence. How does this sound to you?
