By EPN staff
MBABANE – A brighter future for local entrepreneurs is on the horizon as Slomoes Corporation steps forward with a generous E60 000 sponsorship for the Made in Eswatini Consumer Fair.
This significant contribution stresses Slomoes’ commitment to empowering Micro, Small, and Medium Enterprises (MSMEs) and advancing economic growth in Eswatini.
The Made in Eswatini Consumer Fair is a key event in the Eswatini Consumer Choices Season, aimed at celebrating and promoting locally made products. Slomoes Corporation joins an impressive lineup of sponsors, including Mbabane Municipal Council, KFC Eswatini, Emlembe Beverages, and Eye Studio Multi-Media, all working together to make this initiative a resounding success.
Empowering local entrepreneurs with cutting-edge technology
As part of its sponsorship, Slomoes Corporation has provided essential equipment to A Peculiar People, the organization behind the Consumer Fair.
The donation includes an HP Laptop, two Sony Clear Image Video Recorders, tripods, an HP OfficeJet Pro Printer, and memory cards—critical tools that will enable high-quality content creation and documentation of the fair’s success stories.
Slomoes Corporation’s Managing Director, Mr Slomo Dlamini, expressed his enthusiasm for supporting local enterprises and fostering youth empowerment.
“Slomoes Corporation is proud to be part of the Made in Eswatini Consumer Fair,” said Dlamini.
He continued: “By equipping A Peculiar People’s team with advanced technology, we are not only enhancing their capacity to document and share impactful stories but also creating opportunities for young people in Eswatini. Innovation and technology are key drivers of economic growth, and we believe this investment will help local businesses thrive,”
A Boost for small businesses and local innovation
The fair aims to be a dynamic platform where local product owners can showcase and sell their goods directly to consumers, entrepreneurs, and tourists. By amplifying the visibility of Eswatini’s MSMEs, this initiative will help strengthen local enterprises, create jobs, and enhance consumer interest in homegrown products.
The Chairman of A Peculiar People praised Slomoes Corporation’s contribution, emphasizing the long-term impact it will have.
“This sponsorship is invaluable, and we are incredibly grateful to Slomoes Corporation for recognizing the potential of Eswatini’s entrepreneurs. The equipment provided will not only help us document this year’s event but will also allow us to tell the incredible stories of the hard-working MSMEs participating in the fair,” he said. “With this support, we are creating a stronger ecosystem where local businesses can gain the exposure they need to succeed.”
Celebrating eswatini’s rich business culture
The Made in Eswatini Consumer Fair will showcase a wide range of products, from artisanal crafts and fashion to food items, tech innovations, beauty products, beverages, and home essentials. Designed to function as a “Local Superstore,” the fair will offer consumers a unique opportunity to purchase high-quality, locally crafted goods at promotional prices.
With registration for exhibitors now officially closed, successful applicants will soon receive confirmation of their participation. Excitement is building as the event draws near, promising a celebration of Eswatini’s vibrant entrepreneurial spirit.
Technology and economic growth: a perfect match
Technology is playing an increasingly vital role in MSME development, streamlining operations, improving efficiency, and reducing costs. By leveraging digital tools and automation, small businesses can now compete more effectively in a rapidly evolving market.
Slomoes Corporation’s involvement in the Made in Eswatini Consumer Fair highlights its broader vision of supporting local enterprises through innovation. The company has long been dedicated to promoting technological advancements that foster job creation and economic sustainability in the country.
“Our goal is to create an environment where local businesses can flourish,” Dlamini emphasized. “By investing in youth empowerment and supporting initiatives like this, we are building a stronger, more competitive Eswatini.”
A brighter future for Eswatini’s entrepreneurs
With the unwavering support of sponsors like Slomoes Corporation, the Made in Eswatini Consumer Fair is set to become a landmark event in the country’s business calendar. The collaboration between corporate sponsors, local businesses, and event organizers exemplifies the power of unity in driving economic progress.
As anticipation for the fair continues to grow, one thing is clear—Eswatini’s entrepreneurs have a bright future ahead, powered by innovation, collaboration, and a shared commitment to local prosperity.
