By Phumzile Ndlovu
MBABANE – In a bold and inspiring move set to redefine the local music scene, Upscale Live has officially announced the signing of three dynamic new artists: Pretty Hle, AsforJerry Pelepele, and Virtousouls, as confirmed by the Founder and CEO of Upscale Live Sibusiso Simelane .
The announcement, made recently, signals a significant moment for the label and a powerful statement about the future of Swati music. The three acts, each bringing distinct styles and unmatched energy, represent a new generation of artistry emerging from Eswatini.
“These are not just artists,” Upscale Live CEO. “They are the embodiment of raw potential, creative courage, and the soul of our Swati nation.”
Pretty Hle, described as Upscale’s First Lady, is already turning heads with her effortless fusion of Amapiano, soul, and deep emotion. Her voice and presence reflect strength through vulnerability, offering a sound that is both intimate and powerful.
AsforJerry Pelepele, known for his lyrical agility and storytelling rooted in oral tradition, brings a distinct voice to the scene. Representing Siteki with pride, his words carry both fire and familiarity—connecting generations with a sound that resonates across age groups.
Virtousouls, a genre-bending collective known for their electrifying presence and spiritual edge, reimagine dance music as both a celebration and a journey. Their futuristic sound reflects both innovation and cultural reverence.
Upscale Live emphasized that its approach is not about hype, but about nurturing authentic talent. The label is committed to long-term development and believes in building careers that move beyond the moment.
“We don’t believe in shortcuts,” the label stated. “We believe in standing behind real talent—talent that moves people and reflects where we come from.”
The announcement was accompanied by a bold invitation to music lovers, industry players, and the public: “This is just the beginning. Walk with us. Support these artists. Believe in them as we believe in the unstoppable power of Eswatini talent.”
With this signing, Upscale Live not only expands its roster but solidifies its role as a cultural force shaping the next chapter of the Kingdom’s music legacy.
Photography by Direktor Kwenu / Motion Skies Pictures.
