BY GCWALISILE MHLABANE
MBABANE– Eswatini music sensation Young Zesh, born Mzwandile Comfort Ginindza, is celebrating a major milestone as the music video for his hit single Senibeketele has surpassed 100 000 views on YouTube.
Released on 4 July 2025 under his independent label, Mabonwa Abulawe Records, the video’s growing popularity reflects the rising appreciation for homegrown talent across Eswatini and beyond.
Senibeketele, produced by DJ Citie, is a reflective piece rooted in gratitude and personal growth. Its music video, directed by Siphosethu Sibandze and Tinashe Naishe, brings the emotion of the song to life through compelling storytelling and striking visuals. The script—co-written by Young Zesh and Sibandze—along with Naishe’s cinematography and editing, creates a powerful visual narrative that aligns seamlessly with the song’s heartfelt message.
Young Zesh has spent the past few years carving out a distinctive place in Eswatini’s music landscape. With a catalogue that includes fan favourites such as kaKhoza, Ligcebesha, and Ungangikhaleli, he continues to demonstrate his versatility as an artist. His sound—an innovative fusion of Afrobeat, hip-hop, and Swati cultural rhythms—has helped him develop a loyal fanbase and position himself as one of the country’s most promising contemporary musicians.
The success of Senibeketele goes beyond statistics. For Young Zesh, it represents a powerful affirmation that Eswatini artists can create music that resonates widely when talent, authenticity, and quality production meet. This achievement showcases how local musicians are increasingly defining their own artistic identities and breaking through with stories that reflect community experiences, personal truths, and cultural pride.
Building on this momentum, Young Zesh has broadened his artistic reach with new collaborations. Recently, he partnered with esteemed gospel artist Bishop Gcina Masuku on the soulful and introspective track Nhlitiyo Yami, released on 8 August 2025. The song explores themes of betrayal, healing, emotional struggle, and resilience—marking another chapter in Young Zesh’s evolution as a storyteller and creative force.
As Senibeketele continues to gain traction, the message is resounding: Eswatini’s music scene is entering a defining era. Young Zesh’s rise is symbolic of a new generation of artists who are not only capturing national attention but also lifting Eswatini’s music to broader audiences. His journey reflects the growing confidence within the local creative industry, proving that homegrown sounds can compete on any stage.
For fans, Senibeketele stands as more than a popular track—it is a testament to persistence, vision, and cultural expression. For aspiring musicians across the nation, Young Zesh’s milestone is a source of inspiration, highlighting what is possible when artists stay true to their craft.
(Courtesy Pic)
