BY NOSIPHO MABUZA
MANZINI- A celebration of excellence, culture, and entertainment returns bigger than ever.
The much-anticipated Eswatini Lifestyle Awards, formerly known as The Jumbo Festival, will this year take place at the Mavuso Trade Centre on 29 November 2025. The announcement was made by the festival’s founder, Jumbo Khumalo, who described the venue as “central and fitting for an event of this magnitude.”
“The Jumbo Festival is an event that celebrates and hallmarks praiseworthy personalities in the country. By saying ‘See You at the Top’, we challenge people to work hard and achieve their goals so they can be celebrated,” Khumalo explained.
This year’s event will feature new and exciting additions, including a karaoke session, where audience members will get the chance to step on stage and perform. As always, the red carpet session will set the tone for a glamorous night, with a diverse program that blends entertainment, recognition, and celebration.
“Our target audience remains hustlers, small business owners, the youth, and the young corporate people. It’s their stage to shine,” Khumalo added.
The Eswatini Lifestyle Awards will honor outstanding individuals across categories such as Business Personality of the Year, Entertainer of the Year, Social Media Personality of the Year, Gospel Personality of the Year, and the prestigious Hall of Fame (Personalities of 2025).
Khumalo confirmed that while the lineup of performers remains under wraps, audiences can expect top local acts and possibly South African guest stars to light up the stage.
Tickets are already on sale at www.thejumbofest.com, with early bird prices set at E200 (General) and E300 (VIP).
“This is more than an event; it’s a platform to honor excellence while uniting the nation through music, fashion, and recognition,” Khumalo emphasized.
With the countdown underway, all roads will lead to the Mavuso Trade Centre this November, as the country gathers to celebrate the movers and shakers shaping Eswatini’s cultural, social, and business landscape.
(Courtesy Pics)
