DESIGN FOR THE CUSTOMER, NOT YOURSELF, XABA TELLS CREATIVES
…Nomathemba Xaba urges fashion designers to turn creativity into commercially viable brands BY NELIWE NGUBANE EZULWINI— A beautiful garment may stop people in their tracks, but according to attorney Nomathemba Xaba, stopping them is only the beginning. For a designer, the real victory comes when that attention becomes interest, interest becomes a purchase and a […]
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