By EPN Reporter
MBABANE – In a digital age driven by content and community, Eswatini Positive News is proving that good news truly travels fast. According to the latest insights from the publication’s professional Facebook dashboard, the past 28 days have been a period of impressive growth, engagement, and affirmation of credibility from thousands of readers at home and abroad.
Engagement on the Rise
With a total of 71 643 interactions, Eswatini Positive News experienced a 17% increase compared to the previous month. This surge is driven largely by the power of video content, which alone garnered 30 000 interactions, underscoring the audience’s preference for visual storytelling. Multi-photo posts followed closely with 14 000 interactions, while links and other content types attracted 10 000 and 8 600 interactions respectively.
This shows a clear trend: audiences are not only consuming content—they are responding to it in a meaningful way.
Massive Reach with Millions of Views
The publication’s reach remains outstanding. Between March 17 and April 13, Eswatini Positive News amassed 4 254 125 views, maintaining a strong presence despite a slight 6.5% dip from the previous period. The platform recorded nearly 689 000 three-second video views, 54 486 one-minute views, and 50 586 reel views, confirming that video remains the most effective format to inform and inspire.
Audience Growth and Demographic Strength
The platform now proudly boasts 60 049 followers, a 7.8% increase in the last month alone. Notably, 53% of these are men and 47% are women, reflecting balanced appeal across genders. The largest segment of the audience (33.8%) is aged 25-34, followed by 35-44 (25.5%), 18-24 (18.2%), and other age groups (22.5%). This indicates that Eswatini Positive News is connecting powerfully with young and middle-aged adults—the country’s most dynamic and influential demographic.
Credibility through Connection
The insights reveal a healthy balance between followers (53%) and non-followers (47%), highlighting the publication’s capacity to continuously reach new audiences while maintaining a loyal community. This is critical in establishing Eswatini Positive News not just as a platform, but as a trusted voice in digital storytelling.
What’s Working Best?
When it comes to discovery, multi-photo posts lead the way with 33%, followed by videos at 29.8%, and link-based content at 19.1%. These formats offer rich opportunities for storytelling, and the engagement patterns affirm that audiences appreciate in-depth, visually driven narratives.
The top-performing posts featured vibrant moments of national pride and celebration—showcasing the power of highlighting success stories from Eswatini’s own people.
A Positive Future
The rise in engagement and reach is a testament to the publication’s unwavering commitment to celebrating the achievements, stories, and beauty of Eswatini. It also validates the strategy of focusing on positivity at a time when global media is often saturated with negative headlines.
Eswatini Positive News is more than a platform—it’s a movement. With consistent growth, a loyal and expanding audience, and content that resonates with the heart of the nation, the future is indeed bright.
For more inspiring stories and updates, follow Eswatini Positive News on Facebook and be part of the positivity revolution.
