BY MFANUFIKILE KHATHWANE
MBABANE – Eswatini Positive News (EPN) has reached an impressive 8.9 million views in just 28 days, marking a 32% increase from the previous month.
This milestone firmly cements EPN as one of Eswatini’s most powerful digital platforms, driving both local and international engagement.
The publication’s 1 million engagements, a 45% surge, highlight the strength of its storytelling, visuals, and positive approach to reporting.
Over 129 000 interactions were recorded, with videos, multi-photo posts, and single images all generating strong interest.
A Platform that Captures Attention
Video content continues to lead, contributing to 37.3% of engagement, while photo and multi-photo posts combined account for nearly half of audience activity.
Photos outperformed other formats by 24%, proving that audiences resonate with EPN’s vibrant and authentic visuals.
Importantly, engagement is balanced between 57% followers and 43% non-followers, showing the publication’s ability to consistently attract new audiences.
A Growing and Influential Audience
EPN’s audience now stands at over 101 000 active followers, a 5% rise in under a month. This community is diverse, with a strong youth and professional segment:
- 3% aged 25–34
- 3% aged 35–44
- 8% aged 18–24
- A healthy balance of 41% women and 59% men
This blend offers advertisers a golden opportunity to reach both young trendsetters and decision-makers across Eswatini and beyond.
Why Partner with Eswatini Positive News?
With millions of monthly views and steadily rising engagement, EPN offers brands unmatched visibility in a positive, professional, and widely trusted environment. Businesses that choose to advertise with EPN gain access to:
- A fast-growing digital community with local and global reach.
- High-impact visual formats that boost brand recognition.
- A credible platform that tells uplifting stories and aligns brands with progress and positivity.
An Open Invitation to Advertisers
Eswatini Positive News is more than a media house, it’s a movement that celebrates growth, resilience, and opportunity. As the numbers soar, so too does the potential for forward-thinking businesses to connect with the right audience.
If you want your brand to stand out where it matters most, partner with Eswatini Positive News today.
For advertising inquiries: Contact [76089379/76173065/76385370]
