BY GCWALISILE MHLABANE (INTERN)
MANZINI – In the competitive world of fashion, a strong brand and unwavering self-belief are key to success. We spoke with Katleho Nolwazi Sojane, a rising fashion and brand model forging her own path, to learn about her journey and how she’s building a unique brand identity.
Can you tell us about your background and take us through your modeling journey?
My name is Katleho Nolwazi Sojane. I’m 21 years old, and I’m a freelance model from Mbelebeleni, Luve, under the esteemed Mbelebeleni Royal Kraal. I completed my high school education at SOS Herman Gmeiner Since embarking on my modeling journey in 2020; I’ve carved a unique path, blending my passion for fashion with a deep commitment to social advocacy.
My roots run deep in the close-knit community of Mbelebeleni. My modeling journey began in 2020, a time of new beginnings after high school. Instead of immediately seeking agency representation, I consciously chose to build my profile and gain hands-on experience. This approach allowed me to better understand the industry and establish my personal brand.
My initial collaborations with local brands like Notrends Streetwear and Live Young (owned by Mcebisi Dlamini and Liyo) provided invaluable foundational experience. I’ve since worked with Hustle and Motivate and a boutique brand around Mvutjini (owned by Michael Myeni). I’ve also explored creative avenues, collaborating with Mi ye Lani (Nealzea) on crochet work and partnering with influential models like Vuminkhosi Molly. I’m currently working with Sinakekelwe Mhlanga, a Cape Town fashion designer.
What led you to pursue a career in modeling?
Modeling for me, wasn’t just about aesthetics; it was about self-expression and the opportunity to collaborate with creative individuals. I was drawn to the power of visual storytelling and the ability to bring different visions to life through fashion.
Furthermore, my involvement with the Family Life Association of Eswatini Youth Action Movement (FLAS) ignited a passion for advocacy, particularly around sexual and reproductive rights and youth empowerment. I saw modeling as another platform to connect with people and potentially amplify important messages, which aligns perfectly with my current pursuit of a degree in Social Work.
Can you share your first modeling experience?
My first official modeling gig was in March 2021 with Notrends Streetwear and Liyo (Live Young). It was an exhilarating and slightly nerve-wracking experience! Stepping in front of the camera for the first time felt both surreal and exciting. I remember the energy on set, the creative direction, and the feeling of bringing the designers’ vision to life.
It was a moment that solidified my interest in pursuing modeling further and gave me a taste of the collaborative spirit within the industry.
What challenges did you face when starting out in the industry, and what are the things you wish you knew before getting into the industry?
One of the initial challenges was navigating the industry without prior connections or a clear roadmap. Building a portfolio and finding reliable collaborations required persistence and a lot of self-promotion.
I wish I had known more about the importance of networking and building genuine relationships with photographers, stylists, and other creatives from the outset. Understanding contracts, usage rights for images, and the business side of modeling earlier on would have also been beneficial.
My advice to aspiring models to build their profiles first stems from this experience – it provides a stronger foundation and more confidence when approaching agencies or clients.
Katleho Sojane’s journey is a testament to passion, persistence, and purpose. Rooted in her community and driven by a desire to express herself and advocate for others, she continues to make her mark in the fashion world—one powerful step at a time.
