By VUYISWA MABILA
MBABANE – Ubombo Sugar Football Club is proud to welcome Jada Nomhle Smith as its newly appointed Public Relations Officer (PRO), marking a fresh chapter in the club’s communications strategy.
At just 20 years old, Jada joins the team with remarkable energy and promise. Originally from Matsetsa in the Lubombo Region, she is currently a third-year student studying Public Relations at Limkokwing University of Creative Technology.
The club expressed its excitement at bringing on board a young woman with such ambition and drive.
“We are very excited and honored to acquire a very rare talent such as Ms Smith, who not only brings wealth of innovative and transformational mindset but also a football background which she doesn’t need any introduction into the beautiful game. Jada is a go-getter kind of a person who works with no supervision, and at the same time, she knows when to consult or escalate. At Ubombo Sugar FC, we believe in nurturing talent, and it gives us pride and feel.a sense of excellence when we see one of our own making it big in the football circles.”
“She just executed her assignment by representing USFC in the recent 8Bet Trade Fair Cup launch held at the Hilton Garden Hotel and and she did well by also creating networking links for herself and the club. We have projected to be financially sustainable by 2028, which is aligned to our strategic intent as a football club, and Jada is one resource going to fuel this train to reach the end goal.”
Jada’s appointment signals a bold step forward for the club as it continues to strengthen its presence both on and off the pitch. As PRO, she will lead media relations, public engagement, and brand-building initiatives crucial components of a modern football club’s success.
Although new to the professional football scene, Jada already carries a deep appreciation for the sport’s ability to bring people together.
“It is an incredible honour to serve as PRO for a club that means so much to our people ,” said Smith. “I am committed to strengthening the bond between the club and our supporters while promoting the values of unity, discipline, and excellence that define Ubombo Sugar FC, not only that, but bringing youthfull passion and interconnectedness in the football industry of Eswatini”
With her roots in Lubombo and a heart for communication, Jada is expected to bring a relatable voice to the club’s image. Her arrival has already been received with enthusiasm from fans and stakeholders alike, who see in her the potential to help take Ubombo Sugar FC to greater heights.
As the season unfolds, all eyes will be on how this young PR trailblazer helps reenergize the club’s public image proving once again that investing in young talent is always a winning move.
