BY DENIS CHARNLEY
MBABANE – Eswatini Positive News has closed 2025 on a powerful note, with its website recording outstanding growth and reaffirming its position as one of the country’s most influential digital news platforms.
According to the official website statistics for December 2025, the Eswatini Positive News website recorded 2 001 188 hits, 465 981 page views, 202 763 visits, and 131 469 unique visitors in a single month. These figures represent one of the strongest monthly performances since the publication’s launch.
October Sets All-Time Website Record
The website statistics further show that October 2025 was the highest-performing month of the year, when the platform achieved over 3.57 million website hits and 210 346 unique visitors, setting a new internal benchmark for digital reach and engagement.
By the end of 2025, the Eswatini Positive News website had accumulated more than 19.2 million hits, drawing over 716 000 unique visitors across the year, a clear indication of sustained growth and audience trust.
Global Audience for a Local Website
The website statistics reveal that readership continues to extend well beyond Eswatini’s borders. The United States emerged as the leading source of website traffic, followed by Norway, Eswatini, Indonesia, and South Africa, underscoring the international appeal of content produced by the platform.
Director Welcomes Milestone
Reacting to the strong website performance, Director of Eswatini Positive News Mbongeni Ndlela described the figures as a major encouragement for positive journalism.
“These website statistics show that people are deliberately choosing positive, solution-driven stories about Eswatini. Surpassing two million website hits in a single month is a powerful sign that our work is resonating locally and globally. We are grateful to our readers and remain committed to telling stories that inspire, inform, and uplift,” Ndlela said.
Strong Foundation for 2026
With nearly 90 percent of website traffic coming from direct visits, the statistics point to a loyal and returning readership base. As Eswatini Positive News enters 2026, the latest website stats confirm a year of exceptional digital impact and position the publication for even greater growth ahead.
