BY SIPHOSETHU MABUZA
MANZINI – Swati-born artist Nelly Noll is celebrating a strong start for her latest release, ‘Ngithathekile’, which has surpassed 10 000 Spotify streams just five weeks after its release.
The song, a collaboration with South African producer Nollzuss, has been gaining traction beyond streaming platforms, with its sound also making waves on TikTok.
The milestone marks an encouraging moment for Noll, whose latest release appears to be finding an audience through the combination of digital streaming and social media exposure.
‘Ngithathekile’ has steadily attracted listeners since its release, with Spotify figures showing the track crossing the 10 000-stream mark within its first five weeks. Noll’s Spotify profile currently shows close to 5 900 monthly listeners, while ‘Ngithathekile’ sits among her popular tracks on the platform.
The song’s growing presence on TikTok has also helped extend its reach, introducing the track to audiences beyond its initial listeners and giving it another avenue through which to build momentum.
For an Eswatini-born artist working with a South African producer, the performance of ‘Ngithathekile’ highlights the possibilities that digital platforms continue to create for local musicians looking to reach audiences across borders.
The 10 000-stream milestone comes only weeks into the song’s release, leaving room for the track to continue building its audience as its TikTok presence grows.
With the song already gaining attention across two major digital platforms, Noll’s latest release is shaping up as one of her notable recent moments, with listeners now watching to see how far ‘Ngithathekile’ can go.
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