By Siphiwo Dlamini (Intern)
MBABANE – AlphSZ has proudly pledged E100 000 towards the upcoming Border to Border Cycle Tour, reinforcing its commitment to healthy living and tourism in Eswatini.
CEO Thandile Nxumalo shared the exciting news, emphasizing the power of cycling to uplift the nation.
“Health is wealth,” said Nxumalo, underscoring AlphSZ’s mission to help Emaswati achieve true prosperity through wellness. She expressed heartfelt appreciation to partners like the Mbabane City Council, Manzini City Council, Eswatini Tourism, and Road Safety authorities for their unwavering support.
Spanning about 240 kilometers from Ngwenya to Lavumisa Border Post, the Border to Border Cycle Tour promises a thrilling experience for riders of all skill levels. It not only promotes fitness and camaraderie but also showcases Eswatini’s stunning landscapes to local and international cyclists.
Eswatini Tourism CEO Vusi Dlamini encouraged Emaswati to participate in the event, highlighting its growing impact on the country’s tourism scene. He celebrated the recent partnership with KwaZulu-Natal (KZN), which aligns perfectly with the tour’s goal of fostering regional collaboration and boosting tourism.
This significant sponsorship from AlphSZ underscores a shared vision: harnessing sports to drive community health, tourism, and economic growth. It’s a shining example of how local businesses, councils, and tourism leaders are working hand in hand to create a healthier, more vibrant Eswatini.
