BY SIPHOSETHU MABUZA (INTERN)
MANZINI— Embiveni has applauded the growing influence of content creators in Eswatini, describing influencers as important voices in communication, entrepreneurship and community development during the Influencers’ Appreciation Dinner hosted by Berachah Kitchen.
Delivering a speech on behalf of Embiveni at the event, representative Bahle Mbhamali highlighted the importance of recognising and celebrating influencers for their contribution to society. Embiveni was among the main sponsors of the special evening, which brought together influencers, creatives, businesses and stakeholders for a night of appreciation and networking.
Mbhamali noted that influencers have transformed the way people communicate, connect and inspire, adding that their platforms have become powerful tools for promoting local businesses, supporting talent and creating opportunities, especially for young people.
“Influencers have become powerful voices in our society, helping businesses grow, promoting local talent, and creating opportunities for many young people,” he said.
He further stated that the work of influencers aligns with His Majesty King Mswati III’s vision of empowering Emaswati, encouraging entrepreneurship, driving innovation and contributing towards economic growth. Through their digital platforms, influencers continue to play a role in shaping a more connected, informed and ambitious nation.
Mbhamali also highlighted Embiveni’s commitment, under the leadership of Executive Chairman Mr Michelo Shakantu, to supporting initiatives that recognise excellence and create opportunities for growth.
He expressed gratitude to Berachah Kitchen for hosting the event and for inviting Embiveni to be part of a meaningful celebration dedicated to recognising the efforts of influencers.
The Embiveni representative encouraged influencers to continue using their platforms positively, noting that their influence extends beyond social media and contributes towards building a stronger Eswatini.
The Influencers’ Appreciation Dinner showcased the growing value of digital creators and the importance of partnerships between businesses and the creative sector in uplifting local talent.
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