BY PHESHEYA IAN KUNENE
MANZINI – The countdown is officially over, and all roads lead to the Mavuso Trade & Exhibition Centre where the Eswatini International Trade Fair (EITF) 2025 will open its gates tomorrow, Friday.
By Thursday afternoon, the once-busy construction inside the exhibition halls had given way to the final polishing of stands, as exhibitors promised nothing short of a thrilling experience for the thousands expected to attend.
From corporate giants to government ministries, exhibitors said they were ready to showcase their products, services, and innovations, with a sprinkle of fun, games and amazing prizes.
Eswatini Tourism Authority’s Customer Liaison Officer, Henrietta Mdluli, said their stall was “95% complete” and would be ready before the official ribbon-cutting. “We are looking forward to welcoming visitors with exciting tourism packages, interactive engagements and lots of giveaways,” she said.
From the Ministry of Tinkhundla and Administration Development to private companies, the mood was the same: EITF 2025 is going to be bigger, bolder, and better. Some exhibitors hinted at raffles, branded merchandise, and lucky draws, while others teased free consultations, networking opportunities, and exclusive discounts.
Beyond the business, the fair promises an all-round experience, live entertainment, cultural showcases, family fun activities, training sessions, digital innovation corners, and even a chance to win a car.
“This is more than just a trade fair,” one exhibitor noted. “It’s about connecting with the community, sharing opportunities, and celebrating Eswatini’s growth story.”
With the theme Digital Transformation 2.0: Creating Business Networks, the 2025 edition is set to cement the fair’s status as the Kingdom’s biggest marketplace for ideas, innovation, and partnerships.
The gates open tomorrow, and the nation is invited to come in their numbers. Exhibitors have promised, this is one you don’t want to miss.
