BY THEMBA ZWANE
EZULWINI – Standard Bank Eswatini has challenged corporate Eswatini to embrace stronger partnerships and collective responsibility in driving the country’s development, using the Imbube Marathon as a powerful symbol of what can be achieved when institutions work together.
Speaking at the 2026 Imbube Marathon Sponsorship Launch at Happy Valley Hotel, the bank announced that it has increased its sponsorship from E350,000 to E440,000 while calling on businesses, government and communities to play their part in helping the country reach its development goals.
Delivering remarks on behalf of Standard Bank Chief Executive Mvuselelo Fakudze, Head of Brand and Marketing Sanele Khumalo said no marathon runner reaches the finish line alone, adding that the same principle applies to economic growth and national development.
“A runner may carry the personal responsibility of completing the race, but no marathon is delivered by the runner alone. There are organisers who prepare the course, marshals who provide direction, medical teams that protect their wellbeing and supporters who encourage them when the road becomes difficult,” he said.
Khumalo said Eswatini’s development cannot be left solely in the hands of government or individual institutions, stressing that partnerships must be based on reciprocity and collaboration.
“We all have a role to play. Government cannot carry the responsibility alone. The private sector cannot operate in isolation from the communities it serves. Successful partnerships cannot be based only on what one organisation receives. There must be reciprocity and collaboration towards shared outcomes,” he said.
He urged corporate Eswatini to move beyond merely operating alongside one another and instead seek opportunities to work together in addressing national priorities.
The increased sponsorship, he said, demonstrates Standard Bank’s confidence in the Imbube Marathon and the value it continues to create for the country.
“This investment reflects our confidence in the marathon and in the value it creates for Eswatini. It also reflects our commitment to partnerships that support national development and strengthen our communities,” he said.
Khumalo further revealed that Standard Bank is already looking beyond 2026 and is exploring opportunities to increase its sponsorship again next year as the marathon expands its impact and reach.
The bank also linked its involvement in the marathon to its Phokophela Sinawe brand campaign, which means “Keep pushing. We are with you.”
He said the campaign recognises the resilience of emaSwati who continue to work hard to improve their lives and support their families despite the challenges they encounter.
“Every step towards the goal matters. The early mornings and the decision to continue despite setbacks are all part of the journey towards growth. Through Phokophela Sinawe, we recognise the effort that people make to improve their lives and support their families,” he said.
Khumalo explained that Standard Bank’s role extends beyond providing financial services, saying the institution is committed to walking alongside its customers and communities throughout their journeys.
“Behind every financial decision is a person who is trying to move forward. Our role is to provide solutions that help people keep growing. It is also to remain present during the difficult stages of the journey,” he added.
The Imbube Marathon, which has grown into one of Eswatini’s flagship sporting events, continues to attract elite athletes, recreational runners and community participants from within and outside the country.
Khumalo applauded the marathon organisers and fellow sponsors for their contribution towards an event that promotes unity, healthy living and economic activity.
He encouraged more emaSwati to participate in the marathon and support the runners when race day arrives.
The bank concluded its message with its longstanding commitment to the nation: “Eswatini is our home, and we drive her growth.”
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