BY GCWALISILE MHLABANE
MATSAPHA – South African music industry executive Vusi Leeuw has called on Eswatini’s creative sector to transition from informal practices to a structured and sustainable industry, warning that talent alone cannot build a thriving music economy.
Speaking during the official opening of the 3rd Eswatini Arts Summit on 11 March 2026 at the Institute of Development and Management (IDM), where over 200 artists from across the country converged, Leeuw emphasised that the Kingdom must establish companies and professional systems within the arts sector rather than relying on goodwill or informal arrangements.
“We need an industry – companies that operate, not charity,” he said, delivering a firm message to artists and stakeholders gathered under the theme “Eswatini Rise.”
This year’s summit theme, “Creating opportunities for artists,” carries profound national weight as it directly aligns with the Speech from The Throne delivered by His Majesty King Mswati III. During the State Opening of Parliament, His Majesty emphasised that generating jobs for the youth is of utmost importance to eradicate unemployment.
The summit acts as a direct response to this Royal mandate, seeking to transform the arts from a personal passion into a viable economic pillar. The primary aim is to unlock opportunities and position the creative industry as a key driver of Eswatini’s economic and social growth through networking, knowledge exchange, and advocacy.
Leeuw, who serves as President of the South African Music Industry Council (SAMIC) and previously worked with Warner Music Group, is widely recognised for his work with legendary acts such as TKZee and the late Mandoza.
The impact of this annual gathering is already evident from previous editions, which secured landmark deals including:
- Paramount Africa’s pledge to acquire ten Eswatini films annually.
- Black Brain Pictures’ commitment to cast Swati actors in the production ISITHA.
- Young Zesh’s successful collaboration with South African creatives through AIRCO.
In his address, Leeuw encouraged the 200-plus attendees to professionalise their operations by developing business plans, securing proper contracts, and working with competent management. “No artist should operate without a clear strategy,” he noted, praising local artist Hapkoo for his culturally rich performance which highlighted the Kingdom’s global potential.
The three-day event, hosted by the Eswatini National Council of Arts and Culture (ENCAC), continues tomorrow with a focus on the Music Industry (Day 2), before concluding on March 13 with discussions on festivals, events, and awards.
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