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…35 local brands nominated for awards …consumers urged to wear eswatini …local creativity set for global market BY NELIWE NGUBANE EZULWINI— The journey to making Eswatini’s fashion, furniture and art visible on the global stage must begin at home, with Emaswati choosing to wear, buy and celebrate their own creations. This was the message from […]
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IP expert urges creatives to protect their brands before going to market BY NELIWE NGUBANE EZULWINI — A fashion sketch may look like a simple drawing, a logo like a small symbol and a garment like just another piece of clothing, but behind each can lie valuable intellectual property (IP) capable of building a business. This […]
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BY NELIWE NGUBANE EZULWINI— Eswatini’s fashion industry has something the global market cannot simply reproduce — its story, heritage, culture and imagination, according to Her Royal Highness Princess Sakhizwe Dlamini. Princess Sakhizwe made the remarks today at The Royal Villas during the IP RUNWAY: THE BUSINESS OF FASHION, FURNITURE & ART, held under the theme […]
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…local businesses seek market access …procurement could create jobs …creatives called to be proactive BY NELIWE NGUBANE EZULWINI — Could Government procurement become one of the strongest pathways for creating jobs and strengthening Eswatini’s local creative and manufacturing industries? This is the question raised by A Peculiar People director Melusi “Zox” Dlamini during the IP […]
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BY THEMBA ZWANE EZULWINI – Minister of Housing and Urban Development Appolo Maphalala has applauded the Ministry of Sports, Culture and Youth Affairs for partnering with his ministry in the staging of the MTN Khemani Road Classic. Maphalala made the remarks through Principal Secretary Dr Simon Zwane during the official launch of the 12th edition […]
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BY NELIWE NGUBANE EZULWINI — A talented designer may have the perfect sketch, but without access to markets, finance and business knowledge, that creativity can struggle to leave the drawing board. This was the message from MSME Director Mluleki Dlamini, who urged emerging designers to combine creativity with business strategy to turn fashion talent into […]
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BY NELIWE NGUBANE EZULWINI— Fashion may begin with a sketch, but turning that creativity into a profitable business requires something more, intellectual property (IP), according to Business of Fashion Ambassador Cebsile Magagula. Magagula was speaking today at The Royal Villas during the IP RUNWAY: THE BUSINESS OF FASHION, FURNITURE & ART, where she unpacked how […]
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…creativity as an economic asset …IP turns ideas into businesses …eswatini brands urged to go global … “made in eswatini” as a global brand BY NELIWE NGUBANE EZULWINI — The runway may have been set in Ezulwini, but the ambition for Eswatini’s fashion, furniture and creative industries must extend far beyond the country’s borders, according […]
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…africa’s E1.1 trillion fashion market …creatives urged to own their brands …IP turns creativity into global capital …protecting fashion beyond borders BY NELIWE NGUBANE EZULWINI— Africa’s fashion industry is generating billions in consumer spending, yet the continent continues to lose out on the ownership and economic value of the brands shaping the global fashion landscape. […]
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BY NOXOLO DLAMINI PIGG’S PEAK— Long before the lights come on, the music starts and a new beauty queen is crowned, there is a voice responsible for keeping the audience engaged, calming nervous contestants and ensuring the programme flows. For nearly a decade, that voice at the Miss Pigg’s Peak Pageant has belonged to Pigg’s […]
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