BY DENNIS CHARNLEY
MBABANE – Not too long ago, Eswatini Positive News (EPN) was a bold idea, a dream to tell the good stories that often go untold.
Today, that dream has grown into a movement. In just 28 days, EPN’s stories reached 10 million eyes, sparking conversations, inspiring communities, and setting a new standard for digital storytelling in Eswatini.
This isn’t just about numbers on a dashboard. It’s about impact. It’s about the young graduate in Mbabane who discovers opportunity through a positive story. It’s about the small business in Manzini whose brand gets noticed after a feature. It’s about the everyday reader who logs on, searching not for noise, but for hope.
The Surge: 10 Million Views and Counting
Between August 19 and September 15, something remarkable happened. Our content didn’t just perform, it exploded.
- 10M views (a 54% rise from the previous month)
- 1M engagements (up 60%)
- 152 000+ direct interactions on videos, photos, and stories
- A thriving audience of 104 000 followers and growing by the day
What’s even more powerful? Nearly 60% of this reach comes from non-followers, proving that EPN is not just speaking to its community, it’s constantly expanding it.
Why Brands Should Pay Attention
For companies, this is more than good news. It’s opportunity.
- Authentic Reach: Our audience is young, vibrant, and engaged. The 25–34 age group leads the way, making up over 36% of our followers. This is the market where tomorrow’s consumers, and today’s decision-makers, are found.
- Content That Works: Photos alone outperformed all other formats by 172% in the last week. Videos drove 9% of interactions. Multi-photo stories brought communities closer. Brands can plug into this proven formula to capture attention.
- Positive Association: In a world filled with noise and negativity, EPN gives your brand something money can’t buy easily: a trusted platform that radiates positivity and progress.
When your story is told on EPN, it’s not just advertising. It’s alignment with hope, nation-building, and growth.
A New Chapter: The Relaunch of the EPN Podcast
And just when it seemed EPN had done it all, we’re opening a new chapter: the EPN Podcast relaunch.
Imagine your brand not only appearing on screens but also being heard in homes, cars, and offices across Eswatini and beyond. Podcasts are intimate, they build loyalty and trust in ways no other medium can. With interviews, deep-dive stories, and meaningful conversations, the EPN Podcast offers brands:
- A chance to sponsor conversations that matter
- A platform to speak directly to engaged listeners
- An opportunity to lead thought and inspire action
For forward-thinking businesses, this is the moment to step in and own part of Eswatini’s new digital storytelling frontier.
The Story Ahead
EPN’s story is one of growth, resilience, and impact. But it’s also a story that smart brands can be part of. By partnering with EPN, companies don’t just buy advertising, they buy influence, authenticity, and connection with millions of people.
The growth is here. The audience is here. The platform is here. And with the podcast relaunch, the story is only getting richer.
So, to the companies looking to make their mark: EPN is not just an option, it’s the opportunity of a lifetime.
