BY LINDELWA MYENI
MBABANE– Standard Bank Eswatini has rewarded 10 customers with prizes worth a combined E34 000 in the first prize presentation of its Tsenga, Tfumela and Swipe-a transactional campaign.
The winners received their prizes during a presentation held today, with six customers walking away with E5 000 cash prizes each, while two received E1 000 fuel vouchers each and another two won E1 000 grocery vouchers each.
The campaign, which forms part of Standard Bank Eswatini’s Phokophela Sinawe campaign, is designed to reward customers for their everyday banking activities while strengthening the relationship between the bank and its customers.
Speaking during the prize presentation, Standard Bank Eswatini Head of Private Banking Olive Healy-Simelane said the campaign was built around what customers already do every day, transact.
She said the bank wanted to make everyday banking more rewarding by giving customers an opportunity to win simply by using Standard Bank products and services as they normally would.
“The campaign is about more than simply giving away prizes. It is about strengthening the relationship we have with our customers and showing appreciation for the role Standard Bank plays in their everyday lives,” Healy-Simelane said.
She said customer participation had already produced encouraging results, with one of the day’s winners earning 516 points from 239 transactions in July alone.
The bank is also recording increased use of its sponsored USSD platform, with more than 40 per cent of airtime, water and electricity purchases now made through the channel, alongside increased card usage both online and in-store.
Standard Bank marketing and brand professional, Lethukuthula Ndwandwe said the campaign was introduced to reward the everyday financial decisions customers make as they work towards their goals.
Ndwandwe said everyday banking was not simply about paying, buying or sending money, but about keeping families connected, businesses trading and ambitions alive.
Under the campaign, customers earn one point for qualifying Tsenga (Buy) and Tfumela (Send) transactions, while Swipe-a transactions earn two points. Customers can also earn an additional 10 points when they take up selected solutions, including bundled pricing accounts, savings accounts, digital loans, rates payments and Flexi Funeral Cover.
The campaign has already resulted in customers winning weekly vouchers and monthly cash prizes, with E600 000 in total prizes still available, including the grand prize of a brand-new Omoda C5.
Ndwandwe said the campaign reflected Standard Bank’s commitment to supporting customers in their growth journeys and rewarding the progress made through their everyday financial choices.
He encouraged customers to continue using their Standard Bank accounts and making their everyday transactions to earn points and stand a chance of winning.
The prize presentations will continue throughout the campaign, culminating in the handover of the Omoda C5 to one lucky customer.
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