BY NELIWE NGUBANE (INTERN)
MBABANE – In a dynamic blend of music and youth culture, Amapiano star Uncle Waffles has partnered with global beverage brand Sprite in a collaboration designed to celebrate creativity, self-expression and the energy of young people across Africa and beyond.
Uncle Waffles, born Lungelihle Zwane, is one of the most recognisable figures in Amapiano music. Originally from Eswatini and now based in South Africa, she rose to fame through viral DJ sets and high-energy performances that quickly captured attention across social media platforms and international stages.
The partnership between Uncle Waffles and Sprite was recently announced, bringing together a fast-rising African creative and a globally known brand. It aims to highlight music, dance and digital expression while connecting strongly with youth audiences. Fans can expect campaigns, events and online content that reflect the spirit of modern African culture.
Speaking about the collaboration, Uncle Waffles shared her excitement on social media, saying, “I’ve been waiting to share this. My collab with @sprite_rsa is finally here.” She also revealed the creative output of the partnership, adding, “‘Taste’ is out now, check the link in my bio.”
Sprite continues to strengthen its presence within youth culture by working with influential artists across the world. The collaboration reinforces its commitment to music-led marketing and highlights the growing global reach of African talent. The partnership also signals new opportunities for creative industries and cultural exchange between Africa and international markets.
This collaboration is significant because it reflects the growing influence of African music genres such as Amapiano on global culture. It also shows how brands are increasingly turning to young African creatives to connect with audiences in fresh and authentic ways. For fans, the partnership represents more than entertainment, offering a celebration of identity, confidence and innovation. It further opens doors for upcoming artists who see Uncle Waffles as an inspiration for breaking barriers and reaching international success. As the campaign unfolds, it is expected to further elevate both the artist and the brand within global youth markets.
The rollout will continue through digital platforms and live experiences across key markets, focusing on engaging young audiences through music, fashion and lifestyle content.
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