BY GCWALISILE MHLABANE
SIDVOKODVO— South African rap sensation Usimamane is set to electrify the stage at the eagerly awaited Hipnotik Music Festival, marking a triumphant return for Eswatini’s biggest hip-hop celebration, scheduled for October 4-5, 2025, at Rider Ranch, Sidvokodvo.
This festival is back after a seven-year hiatus, promising to reignite the country’s creative spirit and youth culture with an exhilarating lineup and a renewed mission. Usimamane, born Omuhleumnguni Simamane in Umlazi, Durban, has quickly risen to fame, capturing hearts with his platinum-selling single “Cheque.” His unique blend of rap and trap infused with R&B melodies sets him apart, making him one of the most exciting artists to watch.
Usimamane’s musical journey began in a family of music lovers in Umlazi, a place rich with musical culture. Influenced by a diverse array of artists, from global icons like Drake and 50 Cent to African legends such as Brenda Fassie, he developed a style that resonates with many. His debut album, “20th: Days Before Maud,” released in September 2024, broke Spotify records for second-day streams in South Africa and solidified his position in the industry.
Festival director and founder Sakhile Nkambule emphasized the festival’s role: “The return of Hipnotik isn’t just nostalgic; it’s strategic. We’re here to restore the pulse of Eswatini’s entertainment scene and take it further.” He pointed out that the festival aims to be a vital platform for local creatives, entrepreneurs, and service providers, calling it “a proven youth-led economic vehicle” that extends beyond entertainment.
Joining Usimamane on stage will be an impressive lineup of artists, including the multi-talented Tony Dayimane, known for his trap sound, and other favorites from the local scene. This star-studded lineup promises a night filled with unforgettable performances and vibrant energy.
With Usimamane set to light up the stage, the Hipnotik Festival is shaping up to be an unforgettable celebration, one that not only entertains but also fosters empowerment and growth for the next wave of creatives in Eswatini. Get ready for a cultural phenomenon to come alive!
(Courtesy Pics)
