By Phumzile Ndlovu
MBABANE – In a major stride towards digital transformation, Eswatini Television Authority (ESTVA) , the Kingdom’s national broadcaster, has officially launched its dedicated WhatsApp Channel.
This new communication platform is designed to bring news, updates, entertainment, and programme highlights directly to the palms of EmaSwati. The move reflects Eswatini TV’s commitment to adapt to changing media consumption trends and ensure that its content remains accessible, especially in a mobile-first era where WhatsApp is a dominant tool for information sharing, as confirmed by Senior Marketing Communications Officer Nomcebo Malinga.
Through the WhatsApp Channel, subscribers can now access:
Breaking news alerts
Programme schedules and highlights
Exclusive behind-the-scenes content
Community updates
Entertainment news and promos
Speaking on the launch, Malinga emphasized the significance of this digital expansion.
“We understand that our audience is increasingly connected through mobile devices. The Eswatini TV WhatsApp Channel is a strategic step to meet our viewers where they are, ensuring they have access to reliable and engaging content directly on their phones,” she said.
“It’s about fostering a more direct and responsive relationship with the public we serve.”
This initiative positions Eswatini TV at the forefront of digital media innovation in the Kingdom, reinforcing its role as a dynamic and responsive national broadcaster. The WhatsApp Channel also enables the station to connect with younger audiences who rely on real-time mobile platforms for news and entertainment.
EmaSwati are encouraged to subscribe by opening their WhatsApp app, navigating to the ‘Updates’ (or ‘Channels’) tab, and searching for “Eswatini TV”. Alternatively, users can follow the direct link available on Eswatini TV’s official social media pages and website.
With this launch, Eswatini TV strengthens its digital footprint and reaffirms its commitment to keeping the nation informed, entertained, and connected—anytime, anywhere.
